Three Takeaways:

1. Learn how to leverage google's latest update to increase your online visibility and call volume
2. How to not get lost in the weeds and focus on the most essential Local SEO factors to rank your firm online
3. Understand Local KPIs to allocate your marketing dollars more wisely

If you still think your practice can compete in an increasingly competitive market without a client relationship management platform, you might not have all the facts.

From intake to marketing communications to referrals and repeat business, CRM is unmatched in driving practice growth and efficiency.

Join CEO of Lawmatics, serial entrepreneur, and attorney, Matt Spiegel as he shows you how to properly manage your client relationships with automation—from potential new client all the way through to repeat client, and every step in between.

Stop limiting your law firm’s potential by thinking solely as an attorney—think like a business owner. You do law, a CRM does client management. Don’t miss this session!

Use your law degree to build a thriving estate planning practice working from home, part-time, or even build a $MM empire with Ali Katz’s unique law business model, called Life and Legacy Planning. As Ali will show you in this Masterclass, Life & Legacy Planning can be the way you rise above the competition and not only survive but thrive during the coming economic downturn.

60 to 80% of new clients are attributed to Google My Business. Your firm MUST dominate this listing to grow quickly - especially if you don't have referral networks

Learn how to build a marketing foundation based on quality, evergreen, educational content that positions you as the expert, maximizes referrals, and helps your other marketing efforts achieve a higher ROI. NOTE: This presentation is appropriate for the other two tracks as well.

Running a small law firm requires you to wear many hats. When this becomes overwhelming lawyers feel unsure of the next step, so they don't move forward. This program teaches lawyers 3 common practices that keep them struggling to move the business forward and how simple shifts can put them on the road to a thriving practice, with time to enjoy life too!

How to start and build a virtual Personal Injury Law firm that is lifestyle friendly

How to get your Employees to Plan their work, and work their Plan, Learn The 8 Steps to daily, weekly, monthly & Quarterly Planning to maximize the results in a world of competitive, shifting jobs.

Solving the "chicken or egg problem" when creating a staffing strategy: * Need more business before you can hire; * Need the hire to bring in more business. Discuss the stepping stone staffing strategy based on the here and now, at every growing moment. Leveraging senior level paralegals and/or a legal virtual assistants on a 1099 remote basis for the right amount of hours needed, within a controlled budget in mind. Day one of opening a firm's doors is the day to hire, but it should be done in a mindful and progressive way so every dollar stretches into growth and profit-building activity.

• The importance of connecting with a real person
• Tips on client intake & retention
• How to gain commitment

This topic covers everything a law firm needs before moving into paid advertising. We will cover: brand messaging, building your first website, Google My Business, social media, and building email lists

Things a law firm owner can do to document their processes and why doing so is important.

A wide range of software and services are available to lawyers seeking new ways to run a more productive practice.

From time-tracking tools to case management systems, email providers to calendaring solutions, there are several heavy hitters in each major category of “firm management tools,” and most come in at a surprisingly minor price, thanks to wide adoption and extensive competition.

After trying so many herself and experiencing others through the lens of clients she works with at Smith.ai, Maddy is here to spare you the extra time that extensive research requires. She’ll guide you in selecting and implementing essential resources to help you run and manage a small firm, its staff, and its systems.

Do you procrastinate on practice improvements? Have you been pushing technology matters to the end of your to-do list, and find yourself scrambling to implement tools right this minute? Not to worry. Software and services facilitate greater productivity, professionalism, and profitability, all of which are desirable qualities of any firm, whether anchored by brick-and-mortar or operating virtually.

Maddy will identify common law-firm tasks and explain how to more easily complete them with tools that combine the best of human and machine intelligence.

You’ll learn:

• The technologies that deliver the biggest bang for your buck, with the least burden on your time, energy, and bank account balance
• How to find and recruit supplemental talent to support your firm, who you can truly rely on (think: contract and remote paralegals, law clerks, receptionists) 
• How to offload thankless chores and unnecessary interruptions, including email and calendaring back-and-forth
• How to manage and assign projects and tasks efficiently
• Ideas of costs so you can accurately budget and plan ahead
• How to monitor systems and staff using collaboration tools
• Professional conduct & ethical considerations of remote tools and talent
• How to lead a more sustainable, secure, and scalable small or solo law practice in an office, remotely, or in a hybrid setting

How to do it and then how to use that for the best growth

A robust marketing strategy is nothing without a strong foundation of the SEO and digital marketing fundamentals. In this breakout, you'll hear from Seth Price how he scaled his firm from 2 to 40 lawyers in less than a decade by leveraging SEO and digital.

TBA

I will show you exactly how to automate the 3 most important parts of your law firm so you can have your law firm run without you so you can have more time doing what you love!

What got you to this point, won't get you to the next level of business ownership. Your role as CEO of your law firm comes down to three things: hire, acquire, and inspire.

You know that a content strategy is important. However, amid the Covid-19 pandemic, your potential clients are spending more time online. These potential clients are fractured across many online channels as they spend more time in social media, watching online videos, reading email, and turning to google more and e to answer any questions they have. Therefore your content strategy needs to be multi-channel. Instead of creating more work for you, we can re-purpose content to hit these multiple channels. When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.

• What is capacity and how do you calculate it? Capacity is the amount of work you can move through your firm in a day/week/month/year
• How do you set billing goals?
• What kind of firm do you want to run
• Three kinds of attorneys (And what their job responsibilities are): Finders
• Minders
• Grinders
• Find your base weekly billing goal (Grinder) and then adjust for non-billable job responsibilities
• What is frictional time loss?
• Decide how many weeks a year you want to bill Using your billing goals, you can now calculate capacity – sum of all billable hours
• How can this be used? – budgeting, projections for the bank when trying to get a loan, cash flow forecasting

It’s become almost physically impossible for law firms to rely solely on manual processes to provide robust experiences throughout the client journey. Consumer expectations in the digital age demand immediate engagement, clear communication, and convenience. Automations have become a necessity to create a seamless experience that can keep up with the demands of the client intake process. In this session, Lawmatics CEO, Matt Spiegel, will cover how to expand your bandwidth, delight clients with personal attention, and gain business intelligence without additional administrative labor - all by automating your firm’s standardized processes.

Learn a proven framework to design and execute on strategic plans for your law firm. You’ll know what you have to do and how you have to operate to grow your firm on your terms. The Forward Focus Framework™ will hone you in on the nuts and bolts of setting targeted goals for your firm, designing effective plans that will help you achieve them, and executing against your goals like you have always wanted to. From how you think about numbers, key priorities, and your time - to how you think about the growth of your firm at a bird’s eye view, this information will help you build the firm that gives you the life you want.

Attendees will learn:

• Step-by-step HOW to easily land media coverage allowing them to stand out with potential customers and clients by being seen as an authority in their industry.
• 4 ways to maximize their social media and start attracting leads in under 30 days.
• 3 ways to get on television, radio, and print.

Takeaways:

• How to land local publicity regularly
• How to land national publicity for credibility
• How to use social media to amplify their successes

Did you start your own business because you wanted to experience a level of freedom you wouldn't have when working for someone else, but instead feel trapped in the fact that you've just created a job for yourself and you're working for the firm more than the firm is working for you? Join David Neagle as he helps you identify 3 key blind spots causing this problem and leave with a solution that will have you on the path to the lifestyle you desire.

In this exciting and interactive program, you will discover the powerful steps you can take every day to increase sales. Joey will show you how and where to grow the business of your dreams.

Discuss the Key Performance Indicators (KPIs) that a growth mindset law firm should measure in areas like, marketing, employee utilization, profitability, intake analysis and much more.

In order to scale profitably, each department and each person needs clarity on how to do the job well and what is expected of them. Building systems is easy when your team is hyped to build them for you and see the reward each week in accomplishing their Key Performance Indicators.

Build an amazing team to achieve all of your dreams for your law firm.

How to increase your bottom line adjusting the 7 areas of cash flow

The logic and strategy behind how to increase your income as an attorney by billing zero hours and becoming a law firm executive, as opposed to a law firm worker.

Law firms have some of the highest CPCs of any industry. Jordan will share some best practices for you to implement yourself or ask your agency about. After this session, you'll walk away with a checklist of things to look for in your accounts to make sure you are utilizing your budget most effectively.