Conrad will be diving into the often overlooked practices of agencies and their impact on law firms.Â
Throughout the session, he'll uncover critical issues facing law firms, like the dangers of getting locked into technologies without data ownership or control.
Together, we'll explore how to define and identify viable leads, emphasizing the importance of integrating multiple systems into a cohesive process. We'll also discuss the implications of forwarding leads to law firms and the ethical considerations surrounding reselling leads as assets.
He'll provide insights into the pitfalls of bidding on law firms' brands in pay-per-click campaigns and help you understand the economic implications of branded versus non-branded queries.
Additionally, he'll address the alarming practice of sharing data with competitors through digital marketing agencies.
CLICK HERE TO WATCH THE RECORDING!SPEAKERS:
PRESENTER:
Conrad Saam
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for \$4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a \$700 annual subscription to a plaque.
HOST:
Moshe Amsel
Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else.
Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any size, any practice area, any location.
Presented to you by:
FREE WEBINAR:
How Agencies Take Advantage of Law Firms
Conrad will be diving into the often overlooked practices of agencies and their impact on law firms.Â
Throughout the session, he'll uncover critical issues facing law firms, like the dangers of getting locked into technologies without data ownership or control.
Together, we'll explore how to define and identify viable leads, emphasizing the importance of integrating multiple systems into a cohesive process. We'll also discuss the implications of forwarding leads to law firms and the ethical considerations surrounding reselling leads as assets.
He'll provide insights into the pitfalls of bidding on law firms' brands in pay-per-click campaigns and help you understand the economic implications of branded versus non-branded queries.
Additionally, he'll address the alarming practice of sharing data with competitors through digital marketing agencies.
CLICK HERE TO REGISTER!SPEAKERS:
PRESENTER:
Conrad Saam
After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for \$4.76. Conrad is the proud owner of Zippy, the first and only chicken to be awarded the Lawyers of Distinction Top 10% Award, which recognizes lawyers duped into buying a \$700 annual subscription to a plaque.
HOST:
Moshe Amsel
Mockingbird is a full-service marketing agency focused solely on the legal industry. We combine our high-level expertise with personalized and responsive service that’s impossible to find anywhere else.
Using data-driven solutions, we create, measure and refine all aspects of digital marketing for law firms of any size, any practice area, any location.
Presented to you by:
