“The Hidden Cost of Perfection: How Letting Go Unlocks True Growth”
Most law firm owners believe that pushing harder and doing more is the only way to grow—but in reality, perfectionism and burnout are quietly killing their profits.
In this powerful conversation, Moshe Amsel sits down with international lawyer and high-performance coach David Kubes to unpack how overwork, control, and unrealistic standards sabotage long-term success. Together, they reveal why letting go of “doing it all yourself” isn’t weakness—it’s leadership.
Drawing on years of experience coaching top performers, David shares practical insights on turning stress into a strength, delegating effectively, and creating space for growth without sacrificing your health or happiness.
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🔹 In this episode, you’ll discover:
On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could.Â
If you’re ready to attract the right clients without the marketing grind, this conversation is a must-listen.
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[00:00] Why relationships—not tactics—drive law firm marketing
[03:24] From NASA to law firms: Eli Natoli’s unique journey
[08:22] Why some marketing soars while others flop
[10:57] The real secret to attracting right-fit clients
[14:59] How your values and beliefs shape your firm’s brand
[18:33] Struggling with your “why”? Here’s how to stand out
[22:18] Turning identity into impact: practical branding steps
[25:01] The silent ROI killer in your law firm marketin...
Episode 500: Celebrating 500 Episodes of Profit with Law
We’ve hit an incredible milestone — 500 episodes of the Profit with Law Podcast! In this special anniversary episode, Moshe reflects on the journey, shares the key mindset shifts that have fueled growth for him and his clients, and offers gratitude to the team that made it all possible.
As part of the celebration, we hear from a lineup of amazing guests, who share their congratulations and nuggets of wisdom from their experiences growing law firms and businesses.
Featured Guests:
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Most law firm owners leave millions on the table—all because they wait too long to prepare their business for sale (or don’t at all). Even if you’re years from selling, failing to build a scalable, turnkey firm can choke your profits and growth today.
In this episode, Moshe is joined by Dr. Ruth Mantrack—business strategist and exit planning expert—to unpack why thinking like a seller now is the smartest move for every law firm owner. Whether you want to step back, scale up, or maximize your eventual payday, the strategies we cover will change the way you run your firm.
🔹 Inside this episode, you’ll discover:
What if scaling your law firm wasn’t about grinding harder—but about thinking like an investor?
This episode of Profit with Law is repurposed from Moshe Amsel’s exclusive Law Firm Growth Summit talk—content normally reserved for summit attendees, now available to you on the podcast.
Moshe breaks down the investor’s mindset for growth, showing how to set big financial goals, reverse-engineer your client targets, and invest in marketing with clarity instead of guesswork. You’ll discover why acquisitions can be a “cheat code” to growth, how to leverage recurring revenue for predictability, and what metrics actually matter when evaluating your marketing spend.
🔹 Inside, you’ll learn:
Most law firm owners think bonuses automatically motivate their teams - but the wrong plan can quietly drain your profits and create more frustration than results.
In this exclusive replay from the Law Firm Growth Summit, Moshe Amsel breaks down the truth about law firm bonuses: why “just because” payouts don’t usually work, and how to design compensation structures that reward real performance without eroding your margins.
You’ll discover 6 proven bonus models that Moshe has seen law firm owners successfully implement - ranging from simple monthly incentives to profit-sharing plans that align your team’s goals with your firm’s long-term success.
🔹 In this training, you’ll learn:
This is normally content only s...
You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.
In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.
If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.
🔹 Here’s what you’ll walk away with:
Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.
In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.
🔹 Here’s what you’ll learn:
If you’ve been frustrated with wasted ad spend, confusing m...
Most law firm owners look successful on the outside—busy staff, a nice office, and a steady stream of clients. But behind the scenes, too many are secretly transferring money from personal savings just to cover payroll, running on fumes, and wondering why all their hard work isn’t turning into real profit.
If you’re growing but constantly feel cash poor—or you simply want to take home more from what you earn—this episode is your wake-up call. I’m joined by Leah Miller of Firmly Profits, a former law firm administrator turned fractional CFO who’s seen exactly where owners go wrong and how to fix it.
🔹 In this episode, you’ll learn:
Most law firm owners aren’t scaling because they’re hiring the wrong way. It’s not about the number of people on your team—it’s about the right people, in the right roles, at the right time.
In this episode, Moshe Amsel breaks down the costly hiring mistakes that stall law firm growth, and shares the smarter, leaner way to build support without overcommitting your budget or your time. Whether you're hiring your first assistant or debating your next attorney, this is a must-listen.
🔹 Here’s what you’ll learn:
If you’re overwhelmed, overworked, or just unsure what kind of hire your firm needs next—this episode gives you a clear path forward.
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