Beyond Billable Hours: Leveraging Executive Assistants for Law Firm Growth with Gina Cotner

Welcome back to the Profit with Law Podcast! In today's episode, we delve into the transformative power of support staff and effective delegation with our special guest, Gina Cotner, founder, and CEO of Athena Executive Services. Gina shares her journey from an executive assistant to a successful entrepreneur whose company pairs busy professionals with top-tier virtual executive assistants. 

Join Moshe Amsel and Gina as they uncover the secrets to maximizing productivity, minimizing non-billable work, and enhancing business growth by leveraging executive support staff. You'll learn the crucial differences between hiring local executive assistants versus overseas virtual assistants, the importance of communication and quality control, and how to effectively delegate tasks to empower your team and boost your firm's performance. 

Tune in for invaluable insights that will help you take your law practice to the next level!

 

Episode Highlights

[00:00] Introduction to Gina...

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How Law Firms Can Effectively Use SEO with Doug Bradley

Doug Bradley, the president and founder of Everest Legal Marketing, joins Moshe Amsel to break down the intricacies of optimizing your marketing budget for immediate returns and long-term growth.

 

In today's episode, you'll learn why focusing on SEO and Local Services Ads (LSAs) can be a game-changer for your law firm's online presence. Doug brings his expertise to the table, warning that while SEO is a powerful tool, it requires patience and strategic investment, especially in competitive practice areas. He also provides essential advice on when and how to hire an SEO expert, including the importance of evaluating client testimonials, agency track records, and setting clear KPIs.

 

Moshe and Doug highlight the critical role of content creation, advising on how to manage it effectively based on your involvement preference—whether you want to take complete control or delegate entirely. They also stress the necessity of hiring knowledgeable legal writers who...

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Maximizing Law Firm Efficiency: Adopting Technology for Profitable Practices with Karen McDonald

In this episode, Moshe Amsel dives deep into the crucial role of technology in law firms with special guest Karen McDonald, founder of Wise Owl Legal Software and Cascade Accounting. Moshe and Karen explore the challenges and benefits of transitioning to paperless processes, the importance of investing in technology for law firm growth, and the significance of understanding return on investment (ROI) when implementing new systems. Listen in as they discuss strategies for leveraging technology to enhance efficiency, automate tasks, and ultimately drive profitability in your legal practice.

 

Episode Highlights

[00:00] Introduction to Karen McDonald

[09:52] The Importance of Investing in Business Growth

[12:10] Breaking Free from Ineffective Manual Processes

[15:31] The Benefits of Implementing New Technology

[19:01] Embracing Paperless Operations: The Future of Law Firms

[25:27] Embrace Outsourcing for Efficient Technology Adoption

[34:30] Streamlining Billing Processes for Law...

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The Secrets to Podcasting Success for Lawyers with Traci DeForge

Welcome back to the Profit with Law Podcast! In today's episode, we're diving deep into the powerful world of podcasting with industry expert Traci DeForge, founder and CEO of Produce Your Podcast. Traci brings a wealth of knowledge from her extensive background in broadcast media and podcast consulting. Together, we'll explore the art of creating engaging and informative "edutainment" podcasts that resonate with listeners and elevate your law firm's branding strategy.

 

We'll talk about how to craft content that not only educates but entertains—whether it's by incorporating celebrity stories or true crime analysis, or building community-focused shows that establish local celebrity status for lawyers. Traci shares invaluable tips on how to repurpose podcast content across multiple platforms, ensuring your efforts reach a wider audience and provide maximum SEO benefits.

 

We'll also cover practical advice on budgeting for podcast production, creating segments that...

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Crushing Your Marketing Chaos: Five Easy Steps to Consistent, Recurring Revenue with Allison Williams

In this Law Firm Growth Summit 2021 session replay, Allison Williams shares how to CRUSH your marketing chaos, so that you have time to spend on the things you enjoy.

 

Are you one of the countless lawyers who understands the importance of marketing, but find it really challenging to fit it into an already jam packed schedule? This workshop provides the solution to this age old problem. Allison Williams, The Law Firm Mentor, will walk you through its step-by-step process to create consistent, recurring revenue in your law firm. And the best part?  You will learn how to rinse and repeat that process so that you can dial-in consistent revenue across multiple funnels - for both online and offline marketing.  This is where 10X really begins!

 

Resources 

Don’t miss Allison Williams’ Keynote Session at the Law Firm Growth Summit 2024 next week! Grab your FREE ticket Here!

 

Take the Law Firm Growth Assessment and find out how you rate as a law...

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Client Attraction: 5 Steps to a Steady Stream of Clients with Sharon Christie

In this Law Firm Growth Summit 2022 session replay, Sharon Christie shares 5 simple steps for getting a consistent flow of new clients.

 

Great clients are the lifeblood of all law firms, but many lawyers are not prepared for client

development. Lawyers know that they must generate new business for their firms, but

their current approach doesn’t deliver a steady stream of clients (and that leaves them

struggling in their practice). This program teaches lawyers how to attract a steady stream

of great clients using both online and off-line techniques. When used consistently, Sharon’s 5

Step Client Attraction System will generate a steady stream of 5 star clients (which results

in steady cash flow too).



Resources 

Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!

 

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about...

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Build a 90 Day Multi-Channel Content Strategy in 45 Minutes with Mark Homer

In this Law Firm Growth Summit 2021 session replay, Mark Homer, Founder of GNGF, gives us an easy strategy to have content across all channels your potential clients may be using.

You know that a content strategy is important. However, your potential clients are spending more time online. These potential clients are fractured across many online channels as they spend more time on social media, watching online videos, reading email, and turning to Google more and more to answer any questions they have.  Therefore your content strategy needs to be multi-channel. Instead of creating more work for you, we can repurpose content to hit these multiple channels. When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.

Resources 

Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!

 

Take the Law Firm Growth Assessment and find...

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Why Google My Business is Key to Getting Your Law Firm Out of the Startup Phase with Ronnie Deaver

Are you tired of your law firm being stuck in the startup stage? If you’re ready to kickstart the growth of your business, then this episode is for you!

 

In this Law Firm Growth Summit 2022 session replay, Ronnie Deaver, founder of NoBull Marketing, explains how to use Google My Business to get your law firm out of the startup stage. He also offers expert insights on how to make sure you don’t lose any leads.

 

Resources

Registration for the Law Firm Growth Summit 2024 is now open! Reserve your FREE spot now!

 

Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! 

Check out our Profit with Law YouTube channel!

Learn more about the Profit with Law Elite Coaching Program here

 

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How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos

In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.

 

Episode Highlights

The Problem with “Big Engine” Marketing

Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.

 

Some Amazing Numbers to...

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Best of: Women Empowerment and How to Avoid These Two Common Mistakes with Jaimee Hall

Running a law firm always comes with tough challenges. It is not enough to know you need to make tough decisions; you also need to know how to make correct ones. You’ve got to ask the right questions: How do you enact women empowerment? When should you hire vs when should you implement more technology? What data do you need to look at?

In this episode, Jaimee Hall joins us to discuss the two most common mistakes of law firm owners: not maximizing their use of technology and not tracking important metrics. She talks about how you can make the right calls that will elevate your law firm. Jaimee also shares the key metrics you should track and the importance of strategic planning. Lastly, she offers insights on women empowerment in the legal industry.

If you want to gain confidence in making tough decisions that will elevate your law firm, then this episode is for you.

 

Here are three reasons why you should listen to this episode:

  1. Learn about the common mistakes you...
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