Law Firm marketing can take many forms. Each one has its' benefits and in this episode, we interview Brian Wallace all about infographics.
Chances are, you started your firm by taking everything that walked through the door. In this episode, Moshe explains why this is not going to get you the firm growth and traction that you need. To achieve scale and profitability, you will need to be able to create efficiencies in all aspects of your firm’s business and it begins with getting very specific on what you offer.
Legal SEO is big business in the legal industry and many firm owners feel taken. So many vendors out there tout their ability to boost your firm in the Google search engine rankings yet most don’t deliver. Often you’re left to believe that you need to write your own engaging blog posts to move the needle which is a huge commitment and might not be what you’re good at. In this bonus episode interview, Laura Pennington Briggs shares how a freelance writer can take over that function for your firm. This was a great, insightful and actionable interview so make sure to take a listen.
Last week’s episode made the case for flat-fee pricing and in this episode, Moshe explains how to structure your flat fee pricing. If you think your firm cannot move away from hourly billing, this episode my present new ideas that just may make you rethink those beliefs. Tune in to find out the details.
The billable hour is one of the staples of the Law Firm business and yet have you ever wondered whether this is actually the best way for a law firm to operate? In this episode, Moshe goes deep on the pros and cons of billing by the hour. When you’re done listening to this episode, you may just be planning to change how your firm does business. Are you ready? Listen now and see for yourself.
If you're like most firms, you started your practice through referrals. You also came to realize that you could not rely on referrals for predictable business. It probably felt weird and awkward to ask people to refer your business. Today’s guest Stacey Brown Randall author of How to get Business Referrals without Asking is here to change the script on us all. Listen to this episode to find out that you could add referrals to your primary marketing activities and never ask for one. All while continuing to generate consistent new leads and sales in your law firm.
What is it that You want?
Picture your life down the road in 10-20 years from now. Where do you see yourself in life? Where do you see your firm? What do you want to have accomplished by then?
Without knowing where you’re going, you’ll have a tough time making decisions and you’ll end up making ones that contradict each other. When you know where you’re heading, that vision will make your decisions clearer.
Take the time to clear your head and really envision where you want to end up in life.
Do you want:
When you do this exercise for your firm, you can take it one step further.
Are there really enough hours in the day to do what we have to do?
Between work, household chores, family (especially kids), grocery shopping and so on, there just never seems to be enough time.
The truth is there is enough time, it’s just a matter of what we can do to maximize that time.
The key to that is outsourcing in your home and firm.
Outsourcing in Your Firm
Outsourcing in Your Home
Setting goals is one of the most powerful tools that when used properly will get your firm moving in the right direction.
The best way to set goals is to do quarterly ones. You can do yearly goals as well to get a bigger picture, but a lot can happen in a year. So, it’s best to have a seperate goal for each quarter and at the end of each one you can adjust the next quarterly goal.
Specific - It needs to be clear what you’re trying to achieve.
Measurable - You need to have a metric that you can use to see when you’ve achieved your goal.
Attainable - It has to be possible to achieve. Don’t choose a goal that will set you up for failure.
Relevant - It needs to be a goal that makes sense with what you’re trying to achieve.
Timely - There needs to be an end point that will motivate you to reach your goal.
Point of a Goal
The purpose of a goal is not to hit it, but to aim for it. That will give you...
The Secret to Successful Leaders and Businesses
The key is in how you communicate.
Everyone knows what they do and many know how, but few know why. The why is what speaks to people.
“People don’t buy what you do, people buy why you do it” - Simon Sinek
When you tell people what you do and how you do it, they’re not inspired, they’re not driven to buy your product or use your service. However, when you tell them why you do what you do and then you give the what and how, they will be more likely to get on board with you.
“The Golden Circle”
Most people communicate from the outside in (what, how, why). However, the inspiring and successful leaders communicate from the inside out (why, how, what).
The “why” is what makes people and companies successful.
“The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.” - Simon Sinek