Are you a law firm owner or an attorney looking to grow your firm or solo practice? Even if you already have a pool of clients and other people engaged with your business, you still need marketing to thrive. Whether it’s a dedicated in-house marketing team, one-man marketing team, or outsourced marketing services, you’ll need people to determine and carry out concerted and intentional strategic marketing efforts tailor-fit to your business.
In this episode, Cassidy Lewis, CMO for Cooper Hurley Injury Lawyers, shares her expertise and talks about the importance of investing in strategic marketing to build your business. She discusses the value of referrals and how relationships with attorneys and firms — even competitors — can bring better results to your company. Cassidy also imparts valuable marketing advice for law firms and solo practitioners alike.
If you want to make the most of your resources and invest in strategic marketing for your firm, then...
You can spend hundreds of dollars on social marketing hoping to get phone calls. But what happens when there's no one to answer the phone when it rings? Having someone in the reception role is crucial to finding clients.
Bre Swanson of LEX Reception joins us in this episode to discuss the advantages of a reception service in expanding your business. She builds on her 13 years of expertise and explains how hiring a receptionist puts your firm in the top third of law firms. Bre also discusses the importance of looking after your employees and how to inspire them to be passionate about your firm's success.
If you are contemplating getting a reception service for your law firm, this episode might be for you!
With fast-paced work and an often-competitive environment, finding the right moment to invest big in your business can be tricky. How do you ensure you get high investment returns? The threat of failure looms above you when you have to make big decisions for your firm. But for today’s guest, there’s no “perfect time” to start strong.
Joining us in this episode of Profit with Law is Taylor Darcy, a California-based lawyer and the owner of Think Legal PC. He shares with us his career journey. Taylor also talks about why starting big and making cutthroat leaps can help you climb to the top faster.
If you are contemplating big moves for high investment returns, you’re in luck. This episode can guide you to make a better choice.
Law is and always will be about service — service to the clients and even our colleagues in the workplace. However, diversity and inclusion remain a struggle, especially within the law profession.
In this episode, Noemi Puntier joins us to discuss her practice and how she strives to break diversity and inclusion barriers in her firm. She builds on her experiences as a struggling immigrant social worker to a lawyer who strives to bring positive change to the law profession. Listen as Noemi also shares about finding the balance between her passion for serving the underserved and earning money as a lawyer.
If you're struggling with incorporating diversity and inclusion in your law firm, this episode is for you!
Let's be real: we're in business to make a profit. It's good to be kind, but as a lawyer, you've got bills to pay, people who need salaries, overhead costs — we can't work for free. It's time to stop being ashamed that we're working for profit while seeking justice for our clients. You can’t become the best law firm around if you don’t have resources to work with.
In this episode, Charley Mann discusses critical elements of improving profits so you can become the best law firm you can be. We begin by explaining the relationship between law firm owners and profit. We'll also discuss advertising and streamlining processes to scale your law firm. One critical element that law firm owners need is confidence. The bridge to success is in front of you; all you have to do is step on it!
If you're a legal practice looking to boost profit and become the best law firm you can be, this episode is for you!
There can be many reasons why a law firm owner will struggle financially and work 60-80 hours per week. The biggest one by far is because the average law firm owner is doing too many things to the extent of becoming counter-productive.
Operating a law firm is not a one-man show. You could be the most talented and effective leader, but that doesn’t matter when you can’t leverage your billable hours. Hiring people is an ideal option if you’re striving to increase your revenue or expand your law firm. How can you tell if it’s the right time to hire employees and determine which positions to fill?
In this episode, Moshe lays out why the progress of your law firm remains static. Then, as aspiring law firm owners, you’ll learn the essence of effective task delegation to free your time from non-billable work. Start paving your law firm’s path to success by hiring the right people at the right time.
If you want to know more about hiring...
It takes tremendous effort to start a law practice on your own. You'll need a well-thought-out business strategy that tackles all the administrative and technical matters of the company. It’s reasonable to think that all of these responsibilities may seem overwhelming. Nonetheless, there are a few things you can do to ensure that your solo practice is a success.
In this episode, Jess Birken joins us to talk about how she became a solopreneur. She also shares the three keys to having a profitable law firm and explains why companies need to embrace outsourcing and automation. Finally, because every legal firm is a business, Jess reminds us of the golden rule for pricing your services.
If you're an attorney thinking about beginning your own solo practice, this episode is for you!
Here are three reasons why you should listen to this episode:
Have you ever felt like wanting to run your own law firm, but law school was not able to teach or prepare you for this kind of business?
There are many reasons lawyers wanted to know how to start a law firm business. Some want to run their own course and be their own bosses. Others want to have a more flexible schedule. And others realized that even if they work hard, they still do not make enough profit.
Whatever the reason is, starting a law firm may be exciting. However, like every other business, it can also be very overwhelming. You must have adequate knowledge and skills before starting one.
In this episode, Mark Rockwell shares his unique approach as a lawyer and entrepreneur to building a successful business—from what and who you need, to the attitude you must have.
If you want to learn more about Mark's approach to starting and building a successful law firm business, then this episode is for you.
Here are the reasons why you should listen to the full episode:
Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you should listen to this episode:
Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.
In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level.