Every business owner wants to know what makes their clients tick. How do they discover, explore, and eventually end up choosing one option over another?
The answer lies in consumer behavior — a complex mix of individual psychology, external influences, and technology. And in the digital era, understanding how individuals interact with your brand is key to business success. Here’s the good news: you can hack consumer behavior through effective digital marketing.
In this episode, Paul Mackiewicz joins us to talk about the power of digital marketing in elevating your law firm. He shares practical tips on how to personalize your law firm and leverage modern tools to reach your target audience effectively.
Are you ready to unlock the power of digital advertising for your firm? Make sure you don’t miss this episode!
There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
Being a lawyer who handles cases and being a law firm owner who runs a business are two different things. That's why deciding to start a law firm is never an easy decision to make. It's a journey filled with taking risks and learning from mistakes. But unless you gather the courage to take that first step, you'll never know how big the things you can do are. Failures are part of the process, and overcoming them is the key to building a successful law firm.
In this episode, James “Jim” Scott Farrin, President of the Law Offices of James Scott Farrin, joins us to discuss how he grew his firm to run like a business. He shares the risks he took from the firm’s early days and how he overcame failures along the way. He lays down the most crucial aspects to pay attention to when growing a firm and how to navigate investment decisions. Jim also talks about the case management software they developed called GrowPath.
If you want to adopt the winning business principles...
No matter the size of your law firm, most lawyers like to focus on what they do best — law. But when you're running a law firm, you need to start treating it like a business. If you are struggling with your law firm, adopt a business mindset.
Executive coach Laura Terrell joins us in this episode to discuss how law firm owners can treat their firms as businesses. She shares the importance of consistent planning and reevaluation, from your business model, employees, financials, and even investments. Learn to value finances and make better decisions for your business.
If you want to level up your law firm and increase both your profits and financial stability, this episode is for you!
Marketing strategy fads come and go, but there’s one strategy that’s here to stay: podcasting. Today, we can't deny that we live in the era of podcasting. It's one marketing tactic that remains consistently productive and high-yielding no matter how much time passes. And it's no surprise why: podcast production creates a content goldmine. Putting out a single episode can take you to places more than you can imagine and produce content that lasts for a lifetime.
In this episode, Robert Ingalls, founder of podcast production agency LawPods, joins us to discuss how law firms can use podcasting effectively as a marketing strategy. Robert provides insights on the ins and outs of building and launching a podcast. He also lets us in on the process of working with a podcast production agency. Finally, he highlights the importance of commitment and consistency in making any marketing strategy work.
If you want your law firm to reap the benefits of podcast production, this...
There's never been a better time to streamline your business with system automation. Fortunately, there are tons of tools to help you operate your business and improve client experience. However, with so many options, it's easy to become overwhelmed, especially if you're still learning the ins and outs of your business.
So, where should you begin?
In this episode, Charlotte Isaac discusses system automation and how it builds profitable businesses. She also imparts time-saving tips to manage your firm efficiently. And finally, Charlotte shares why customer happiness is the newest marketing tool and what to do to create positive client feedback.
If you're a business owner looking for ways to improve your firm's client experience, this episode is for you!
Are you a law firm owner or an attorney looking to grow your firm or solo practice? Even if you already have a pool of clients and other people engaged with your business, you still need marketing to thrive. Whether it’s a dedicated in-house marketing team, one-man marketing team, or outsourced marketing services, you’ll need people to determine and carry out concerted and intentional strategic marketing efforts tailor-fit to your business.
In this episode, Cassidy Lewis, CMO for Cooper Hurley Injury Lawyers, shares her expertise and talks about the importance of investing in strategic marketing to build your business. She discusses the value of referrals and how relationships with attorneys and firms — even competitors — can bring better results to your company. Cassidy also imparts valuable marketing advice for law firms and solo practitioners alike.
If you want to make the most of your resources and invest in strategic marketing for your firm, then...
You can spend hundreds of dollars on social marketing hoping to get phone calls. But what happens when there's no one to answer the phone when it rings? Having someone in the reception role is crucial to finding clients.
Bre Swanson of LEX Reception joins us in this episode to discuss the advantages of a reception service in expanding your business. She builds on her 13 years of expertise and explains how hiring a receptionist puts your firm in the top third of law firms. Bre also discusses the importance of looking after your employees and how to inspire them to be passionate about your firm's success.
If you are contemplating getting a reception service for your law firm, this episode might be for you!
With fast-paced work and an often-competitive environment, finding the right moment to invest big in your business can be tricky. How do you ensure you get high investment returns? The threat of failure looms above you when you have to make big decisions for your firm. But for today’s guest, there’s no “perfect time” to start strong.
Joining us in this episode of Profit with Law is Taylor Darcy, a California-based lawyer and the owner of Think Legal PC. He shares with us his career journey. Taylor also talks about why starting big and making cutthroat leaps can help you climb to the top faster.
If you are contemplating big moves for high investment returns, you’re in luck. This episode can guide you to make a better choice.
Law is and always will be about service — service to the clients and even our colleagues in the workplace. However, diversity and inclusion remain a struggle, especially within the law profession.
In this episode, Noemi Puntier joins us to discuss her practice and how she strives to break diversity and inclusion barriers in her firm. She builds on her experiences as a struggling immigrant social worker to a lawyer who strives to bring positive change to the law profession. Listen as Noemi also shares about finding the balance between her passion for serving the underserved and earning money as a lawyer.
If you're struggling with incorporating diversity and inclusion in your law firm, this episode is for you!