Have you ever felt like wanting to run your own law firm, but law school was not able to teach or prepare you for this kind of business?

There are many reasons lawyers wanted to know how to start a law firm business. Some want to run their own course and be their own bosses. Others want to have a more flexible schedule. And others realized that even if they work hard, they still do not make enough profit.

Whatever the reason is, starting a law firm may be exciting. However, like every other business, it can also be very overwhelming. You must have adequate knowledge and skills before starting one.

In this episode, Mark Rockwell shares his unique approach as a lawyer and entrepreneur to building a successful business—from what and who you need, to the attitude you must have.

If you want to learn more about Mark Rockwell’s approach to starting and building a successful law firm business, then this episode is for you.

Here are the reasons why you should listen to the full...

Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?

In this episode, we interview the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.

If you want to change your law firm marketing to create genuine connections and develop visibility, tune in.

Here are three reasons why you should listen to this episode:

1. Learn how to give real...

 Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.

In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level. 

If you want to know what marketing strategies to use for your law firm’s growth stage, then this episode is for...

As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. 

All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn’t teach the business side of running a law firm. 

In this episode, we are joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. We discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages...

Working in the legal field involves doing a lot of tedious tasks. Can you imagine having to manually fill out every form, take every call, and contact every client who hasn’t paid? Who’s got that kind of time in today’s world? But we shouldn’t have to do that anymore — technology offers a solution to automating many menial tasks in the industry.

If law firms don't adapt to this fast-changing world, they will get left behind in a backward practice that can’t serve anyone. That's why today, leveraging technology is key to becoming a top law firm.

In this episode, Ruby's Partner Development Manager Tim Bedford talks about the importance of investing in technology, particularly for law firms. He uncovers the essential tools and practices lawyers must implement to streamline their business processes. Tim explains that, above all, it's crucial to build a client-centric practice that makes your firm more approachable.

If you want to know more about how...

Some law firm owners may think that they have nothing much to worry about when it comes to digital security. They think their firm is too small, or perhaps that their people will be careful enough. But that is where they have it all wrong. The security landscape is continually changing. Today, IT is an essential part of any business, but it's very easy to overlook. Not many people try to understand it either, as they think it can be complex.

In this week’s episode, Darragh Fitzpatrick, managing partner at The Tabush Group, joins us to talk about what law firm owners need to think about when it comes to the technology they use. He discusses IT services and infrastructure to beef up security and protect your firm from cybercrime. Darragh also tells us what specific applications you should be using and how you can avoid committing the usual technology-related mistakes people make. Lastly, he shares a few tips and pieces of advice for smaller firms.

If you want to learn how to...

Marketing is often not a top priority for many lawyers or law firms. However, understanding why marketing is important is crucial for the growth of your firm.

If you’re searching for a marketing agency but are hesitant to invest a large sum right away, we have the perfect solution for you: pay-per-click marketing. It ensures that your investment yields value in the form of leads. From there, you just need to make sure that your intake process can take them from start to finish. 

In this episode, Adam Arkfeld joins us to talk about how pay-per-click marketing works to generate leads, helping businesses grow their clientele. He also reminds us that marketing should be backed by a strong intake and follow-up process to show results. 

If you want to know more about why pay-per-click marketing is important and valuable for your law firm, then this episode is for you.

Here are three reasons why you should listen to this episode:

1. Discover the benefits of pay-per-click...

We all work hard to create a successful practice. We're busy generating leads, building our reputation, and providing excellent service to our clients. However, you might be overlooking one crucial component of your business: cybersecurity. Cyber attacks today have become much more sophisticated, and they're continually evolving. Thus, you cannot merely hope to avoid being targeted. You need to take action to protect your business now.

In this episode, cybersecurity expert Tom Lambotte joins us to discuss the threats we face with cyber attacks today. He discusses ransomware, phishing, and how you can protect yourself against both. Tom also shares how a lack of awareness, time, clarity, and implementation leads to weak security. Many law firm owners don't realize their need for cybersecurity until it's too late. Don't wait until cyber attacks today ruin your entire practice.

If you want to know more about protecting your business from cyber attacks today, then this episode is for...

More and more law firms are digitizing their practices, partly due to the pandemic. With this change, it is important to have a system that protects our legal files in the digital realm. Many legal documents are unsafe against human error and even fraudulent attacks. Settling disputes using digital forensic analysis can take a long time and cost a lot of money. 

Fortunately, Trokt provides its clients with an anchor of truth when it comes to digital files.

In this episode, we are joined by Trokt Managing Director, Chris Draper. Chris talks about their latest innovations in legal tech and we dive deeper into the need for technologies that remove human error to avoid disputes. Finally, he discusses Trokt's life-saving features when it comes to digital security.

If you want to know how to protect your practice and your clients from digital threats, then this episode is for you.

Here are three reasons why you should listen to this episode

1. Understand the various risks of leaving...