Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you should listen to this episode:
Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.
In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level.