Hourly Billing is Backwards Logic - For Your Law Firm AND Your Clients
Are you tired of the billable hour trap that's capping your law firm's growth- and putting your interests in direct opposition to your clients’?
In this replay episode, Moshe Amsel sits down with pricing strategy expert Jonathan Stark, author of "Hourly Billing Is Nuts," to dismantle the traditional hourly model and reveal smarter ways for attorneys to price and deliver legal services. Drawing on Jonathan Stark’s journey from software developer to leading advocate for value-driven pricing, you’ll discover frameworks that not only increase revenue but also create exceptional client experiences.
🔹 After listening, you’ll be able to:
- Identify why hourly billing sabotages profit, incentivizes inefficiency, and misaligns lawyer-client interests
- Apply the Problem–Solution–Benefit framework to diagnose the real cost of time-based billing—and pivot to better models
- Compare fixed fees, subscription models, and value-based pricing for your firm (and learn when each option makes the mos...
Billable Hours: How to Charge More (Ethically)– with Jonathan Stark
Hourly billing feels safe—but it’s actually one of the biggest traps holding law firms back. It limits your earning potential, creates tension with clients, and keeps you stuck trading time for money instead of building real value.
In this episode, Moshe Amsel sits down with Jonathan Stark, author of Hourly Billing Is Nuts and a leading voice in alternative pricing, to unpack why the billable hour model is broken—and what to do instead.
From fixed fees to subscription models, Moshe and Jonathan break down how to charge more ethically, boost client trust, and create a firm that grows without burning you out.
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🔹 Inside this episode:
- The hidden dangers of hourly billing—and why it’s holding your firm back
- Why hourly rates cap your profit potential (and how to fix it)
- Proven alternatives: fixed fees, value pricing, and subscription models that work in any practice area
- How to align pricing with client outcomes—and instantly increase perceived value
- Step-by-step ways to test ...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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