Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi
Most law firm owners struggle to grow because they look and sound like everyone else.
In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.
John didn’t grow by copying what other firms were doing. He grew by making a clear decision about who he wanted to be in the market — and then backing it up everywhere clients interacted with his firm.
If your marketing feels interchangeable, your website could belong to any firm in your city, or your growth has stalled despite spending more on ads, this conversation will help you see why.
In this episode, Moshe and John break down:
- Why branding isn’t about logos or slogans — it’s about positioning
- How being clear about who you’re not attracts better clients
- Why most law firms waste money trying to blend in
- How your story, your values, and your message should show up consistently
- What it...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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