Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi
Most law firm owners struggle to grow because they look and sound like everyone else.
In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.
John didn’t grow by copying what other firms were doing. He grew by making a clear decision about who he wanted to be in the market — and then backing it up everywhere clients interacted with his firm.
If your marketing feels interchangeable, your website could belong to any firm in your city, or your growth has stalled despite spending more on ads, this conversation will help you see why.
In this episode, Moshe and John break down:
- Why branding isn’t about logos or slogans — it’s about positioning
- How being clear about who you’re not attracts better clients
- Why most law firms waste money trying to blend in
- How your story, your values, and your message should show up consistently
- What it actually takes to build a brand that supports long-term growth
This episode isn’t about flashy marketing tactics. It’s about building a firm that stands out for the right reasons — and grows because of it.
Listen now and learn how to build a law firm brand that works as hard as you do.
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Episode Highlights
[00:00] Learn how strong branding makes your law firm unforgettable
[03:17] Discover why personal stories matter for attorney marketing success
[06:53] See how digital marketing transformed one attorney’s business growth journey
[09:05] Why showing personality helps your practice stand out
[12:47] Build a memorable client experience that attracts consistent referrals
[15:58] Find your brand identity and connect with ideal clients
[19:39] How top lawyers create authority through unique personal branding
[22:26] Mix immediate client acquisition with long-term marketing strategies
[25:07] Repel the wrong clients to accelerate business growth
[29:51] Leverage niche markets for exponential law firm growth
[31:40] Start branding early, even as a solo attorney
[33:31] Turn perceived weaknesses into marketing strengths for your firm
Resources
Law Firm Growth Workshop: profitwithlaw.com/lfg2026
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with John Rizvi: Website | YouTube | Facebook | Twitter | Instagram
If You Brand It, They Will Come by John Rizvi
https://www.thelawfirmgrowthprofessor.com/
About John Rizvi
John is a Registered Patent Attorney that started his law firm, The Patent Professor® with a laptop and a cellphone operating out of a spare bedroom to a national firm with a team of 60 professionals generating over $10 million a year in revenues from their own 10,000 square-foot headquarters building in Coral Springs. He did this via digital marketing and today helps other lawyers with marketing through his own agency, The Law Firm Growth Professor®.
Connect with John Rizvi on his Website. You can also follow him on YouTube, Facebook, Twitter and Instagram.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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