AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo
Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.
In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.
They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.
You’ll learn:
- What’s changing in AI and intake for 2025
- Why fast, personalized responses win more clients
- How tools like Arthur can support intake teams without replacing them
- Practical strategies to improve conversion rates and follow-up
Whether you’re ready to implement AI or just exploring its potential, this conversation will help you scale smarter, not harder.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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