Many lawyers are stuck in the mindset that legal outcome is all there is to fostering client relationships. However, being a competent, reliable, and trustworthy lawyer also means providing a good client experience, which can make or break your firm's success. Thus, you have to see the whole process of engaging clients from a business and sales standpoint. More than anything, you have to be there for them at every step of the sales process.
In this episode, Lawmatics founder and CEO Matt Spiegel joins us in a conversation around engaging clients in the entire sales process. He shares the journey behind building Lawmatics and his transition towards legal tech. Matt outlines the three phases clients go through in a law firm and the role automated marketing plays throughout this sales process. He also offers excellent points on KPIs and the importance of understanding metrics for law firms.
If you want to know how to improve your sales process and boost your customer relationship...
No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money.
In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. Adam also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.
If you want to know how content writing and content marketing can help you grow your firm, this episode is for you.
How do you treat your team? Do you give them instructions for every single step of their day, or do you push them to take the initiative and plan their tasks for themselves? The best way to develop a team can be similar to raising a child. It's better to let them learn from their mistakes than to make things easy for them all the time.
In this episode, Elise Buie joins us to discuss how you can develop a team and let your children thrive and grow. When helping them gain ownership over their role and responsibilities, you can allow them to delegate their tasks to others. You have your strengths and weaknesses, so you hire people to complement your expertise. Your employees can benefit from this, too.
If you want to know more about work-life balance and raising your team, then this episode is for you.
What comes to your mind when we say marketing strategy? You may think of your website, social media platforms, and your publicity materials. Here's something you might be missing: video. Before you say “We don’t need that!” think about the media landscape right now. Facebook, Instagram, TikTok, YouTube—all of these platforms utilize videos. You know the power of content creation, so why not tap as much of it as you can?
In this episode, award-winning producer John Yaworksy joins us to discuss how we can improve our marketing strategy with video. Learn to stand out, excel at content creation, and engage with your audience. John also recommends some tips on creating videos and how to be efficient in production. With purposeful content creation, you can keep people's attention. Let your clients feel cared for and give the best service that you can.
If you want to know more about creating purposeful video content, then this episode is for you.
The emergence of digital technology has shifted how business transactions and services are done. With innovations being developed everyday, the legal community now faces the challenge of collaborating with clients online. However, this would not be a massive challenge if we choose to embrace progress and modernization. Through technology like automation software, your law firm can improve the quality of your services and be more efficient.
In this episode, Scott Stevenson joins us to talk about transaction inefficiencies in the legal industry. He also shares how he enabled more businesses to perform transactions digitally and inexpensively through Rally, a collaboration and automation software. In our technology-oriented world, clients want us to be tech-savvy. Scott has helped his clients make this shift and manage their law firms.
If you want to know more about how technology can help streamline processes and services in law firms, tune in to this episode.