The Secrets to Podcasting Success for Lawyers with Traci DeForge

Welcome back to the Profit with Law Podcast! In today's episode, we're diving deep into the powerful world of podcasting with industry expert Traci DeForge, founder and CEO of Produce Your Podcast. Traci brings a wealth of knowledge from her extensive background in broadcast media and podcast consulting. Together, we'll explore the art of creating engaging and informative "edutainment" podcasts that resonate with listeners and elevate your law firm's branding strategy.

We'll talk about how to craft content that not only educates but entertains—whether it's by incorporating celebrity stories or true crime analysis, or building community-focused shows that establish local celebrity status for lawyers. Traci shares invaluable tips on how to repurpose podcast content across multiple platforms, ensuring your efforts reach a wider audience and provide maximum SEO benefits.

We'll also cover practical advice on budgeting for podcast production, creating segments that showcase...

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Celebrating 400 Episodes with Highlights from our Top 5 Episodes!

We've reached Episode 400 of the Profit with Law podcast, and it's time to celebrate the incredible journey we've embarked upon together! To commemorate this milestone, we're bringing you a special episode that distills the wisdom, insights, and invaluable knowledge from our top 5 episodes.


Over the years, we've delved into the intricacies of running a successful law practice, transforming your law firm into a thriving business, and navigating the constantly evolving legal landscape. Through interviews with thought leaders, legal experts, and industry visionaries, we've unearthed the secrets to profitability, efficiency, and growth in the legal profession.


In this episode, we revisit the most pivotal conversations that have shaped your legal journey. Join us as we re-examine the standout moments, the unforgettable anecdotes, and the game-changing advice from our most popular guests!


Whether you've been with us from Episode 1 or just joined our community, this...

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The Ultimate Guide to Simplifying Your Financial Planning Process with Wendy Brookhouse

podcast Aug 04, 2022

As they say, money makes the world go round. Thus, it's critical to be smart about handling your finances — both personal and business. Correctly managing your money requires a well-crafted financial planning process; it allows us to step up our game as business owners and make informed decisions around our short-term and long-term financial goals. Financial planning empowers us to take control of where every last bit of our money goes to build the personal and business life we dream of. 

In this episode, financial advisor Wendy Brookhouse joins us to explain how to plan and manage your personal and business wealth as a law firm owner. She highlights the importance of beginning with the end in mind; it’s best to start as soon as possible in financial planning and investing. We also discuss shifting the perspective around getting credit, HR assets, risk assessment, overcoming money issues, and building good money habits. Your financial planning process is critical...

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Market Smarter: Using Google My Business for Lead Generation with Ronnie Deaver

We all know we need to have some form of lead generation to get clients. But with all the marketing strategies available, it’s not easy to know where to start. Our advice: work smart, not hard. Know what strategy will yield the most results and work from there. Make sure your investments are worth it so your law firm can keep growing.

In this episode, Ronnie Deaver from NoBull Marketing joins us to explain why Google My Business is often overlooked as a marketing strategy and yet yields the most call volume. He shares how reviews are critical to getting business — but not for the reason you might expect. He also demonstrates how marketing agencies like NoBull Marketing bolster lead generation without you personally working on marketing. 

If you want to know more about how to be smart with marketing and get better lead generation using Google My Business, then this episode is for you.

Here are three reasons why you should listen to this episode:

  1. Learn about Google...
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How to Find the Perfect Virtual Assistant for Your Firm with Jaime Nacach

If you’re struggling with time and your workload, hiring a virtual assistant might just be the best business decision you’ll ever make. While we often talk about hiring offshore talent and highlight the positive experience on the podcast, there are also some challenges and considerations you need to know before hiring a virtual assistant. For instance, would you benefit more from seeking the services and expertise of recruitment consultants, or should you look for, vet, and hire VAs on your own?

In this episode, Jaime Nacach, founder and owner of Virtual Latinos, joins us to talk about how virtual assistants can be a game changer for your law firm and why they are the future of the global workforce. He shares his insights on what you need to know before you hire virtual assistants.

Start freeing up your time to focus on what’s important with a team of capable, professional and reliable virtual assistants.

If you want to know more about outsourcing and how to hire...

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Creating Powerful Branding and Content To Elevate Your Law Firm with David Jasse

How and what you advertise in your law firm makes or breaks your business. Potential clients will judge your firm based on what they see from your social media online presence. It’s not easy to engage with your target audience with a website alone. Engaging with your clients takes the right advertising.

In this episode, David Jasse joins us to talk about his work as a video marketing strategist with his team at DMJ Studios. He shares what it takes to create effective video content that can scale your business to new heights. He also discusses the importance of good advertising and effective and professional branding. With video marketing and the right advertising strategy, you can attract your target audience and scale your business.  

If you would like to know more about video-targeted marketing strategies and when to implement them to scale your business, this episode is for you.

3 Reasons to Listen:

  1. Learn about marketing and branding to scale your business.

  2. ...

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Balancing Affordable Legal Services and Profit with Christina Gilbertson

Most businesses don't want to pay for legal services. A company would rather cut the number of billable hours they have to pay for than have a lawyer fix their legal concerns, often ending in a wildfire of legal problems at the end of a cycle. 

In this episode, Christina Gilbertson of the Gilbertson Law Office shares how she offers quality legal services at an affordable rate. Christina details how we can earn a profit while still providing the legal services your clients need. We'll also discuss the importance of boundaries between your legal work and home lives.

If you are thinking of starting a legal firm or are a business owner wondering how to find quality legal services, this episode is for you!

Three reasons why you should listen to the full episode: 

  1. Discover how the subscription model can help you offer affordable legal services.
  2. Learn how Christina standardized her legal subscription service plan.
  3. Find out ways to structure your legalplans for your future...
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Building a Successful and Efficient Law Practice Right Out of Law School with Chris Guymon

As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. 

All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn’t teach the business side of running a law firm. 

In this episode, we are joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. We discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages...

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How to Keep Giving Value to Create Opportunities with Lorie Brown

How well known are you by the people in your area of expertise? We're not talking about your industry circle but your potential clients. If you're not working on visibility, then you should start now. Giving value through content and information marketing is long-term marketing that will take time and effort, but building your visibility opens up massive opportunities.  

In this episode, legal nurse consulting expert Lorie Brown talks about how you can deliver value to be an authority.

There is no one correct approach; you need to find what works best for you. Lorie also shares that the legal industry is quickly changing, and we need to reevaluate our business models. 

If you want to know more about creating and nurturing opportunities for your business, then this episode is for you!

Here are three reasons why you should listen to this episode:

  1. Understand how to create consistent information marketing and why it matters. 
  2. Discover the ways you can...
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Niching Down, Setting a Goal, and Living in the Moment with Melissa Shanahan

You probably built your law firm to escape the constraints of working for another person. But the truth is that you need limitations of some kind, especially if you're the one choosing your objectives. This isn't a bad thing!

Setting your own constraints is freedom.

In this episode, we have a wonderful chat with Melissa Shanahan, founder of Velocity Work and host of the Velocity Work podcast. She explains the importance of niching down and setting a goal. We also give valuable tips on how you can honor your plans. Planning and taking care of yourself are essential in choosing a goal and following through.

If you want to know the ins and outs of setting a goal to constrain down and achieve freedom, tune in to this episode!

Here are three reasons why you should listen to the full episode:

  1. Find out why constraint is freedom.
  2. Learn how Melissa went through the process of niching down and setting a goal, and how you can too.
  3. Discover actionable tips on how to plan and follow...
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