Balancing Affordable Legal Services and Profit with Christina Gilbertson

Most businesses don't want to pay for legal services. A company would rather cut the number of billable hours they have to pay for than have a lawyer fix their legal concerns, often ending in a wildfire of legal problems at the end of a cycle. 

In this episode, Christina Gilbertson of the Gilbertson Law Office shares how she offers quality legal services at an affordable rate. Christina details how we can earn a profit while still providing the legal services your clients need. We'll also discuss the importance of boundaries between your legal work and home lives.

If you are thinking of starting a legal firm or are a business owner wondering how to find quality legal services, this episode is for you!

Three reasons why you should listen to the full episode: 

  1. Discover how the subscription model can help you offer affordable legal services.
  2. Learn how Christina standardized her legal subscription service plan.
  3. Find out ways to structure your legalplans for your future...
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Building a Successful and Efficient Law Practice Right Out of Law School with Chris Guymon

As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. 

All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn’t teach the business side of running a law firm. 

In this episode, we are joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. We discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages...

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How to Keep Giving Value to Create Opportunities with Lorie Brown

How well known are you by the people in your area of expertise? We're not talking about your industry circle but your potential clients. If you're not working on visibility, then you should start now. Giving value through content and information marketing is long-term marketing that will take time and effort, but building your visibility opens up massive opportunities.  

In this episode, legal nurse consulting expert Lorie Brown talks about how you can deliver value to be an authority.

There is no one correct approach; you need to find what works best for you. Lorie also shares that the legal industry is quickly changing, and we need to reevaluate our business models. 

If you want to know more about creating and nurturing opportunities for your business, then this episode is for you!

Here are three reasons why you should listen to this episode:

  1. Understand how to create consistent information marketing and why it matters. 
  2. Discover the ways you can...
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Niching Down, Setting a Goal, and Living in the Moment with Melissa Shanahan

You probably built your law firm to escape the constraints of working for another person. But the truth is that you need limitations of some kind, especially if you're the one choosing your objectives. This isn't a bad thing!

Setting your own constraints is freedom.

In this episode, we have a wonderful chat with Melissa Shanahan, founder of Velocity Work and host of the Velocity Work podcast. She explains the importance of niching down and setting a goal. We also give valuable tips on how you can honor your plans. Planning and taking care of yourself are essential in choosing a goal and following through.

If you want to know the ins and outs of setting a goal to constrain down and achieve freedom, tune in to this episode!

Here are three reasons why you should listen to the full episode:

  1. Find out why constraint is freedom.
  2. Learn how Melissa went through the process of niching down and setting a goal, and how you can too.
  3. Discover actionable tips on how to plan and follow...
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Coming Together To Save A Missing Boy with Victor Shine

 Making mistakes is a crucial part of growth. Sometimes, we don’t learn until we start taking action and slipping up. Some people might see mistakes as failure and never try. Don't let that fear of mistakes stop you — you never know how something ends until you try. And even if you fail, so what? Learn from that loss, and try again. Don't focus on the fact that you fell — instead, pick yourself up and take action to do better.

In this episode, Victor Shine joins us to discuss how he helped find a missing child in Brooklyn and what we can learn from that experience. Victor also draws on his experience and background in business to share his insights and practical advice on taking action to become a better entrepreneur and person.

If you want to hear about Victor’s story and learn why you should start taking action, then this episode is for you.

Here are three reasons why you should listen to this episode:

  1. Hear about Victor’s experience and lessons...
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Building Better Attorney-Client Relationships through Lawmatics with Matt Spiegel

Many lawyers are stuck in the mindset that legal outcome is all there is to fostering client relationships. However, being a competent, reliable, and trustworthy lawyer also means providing a good client experience, which can make or break your firm's success. Thus, you have to see the whole process of engaging clients from a business and sales standpoint. More than anything, you have to be there for them at every step of the sales process.

In this episode, Lawmatics founder and CEO Matt Spiegel joins us in a conversation around engaging clients in the entire sales process. He shares the journey behind building Lawmatics and his transition towards legal tech. Matt outlines the three phases clients go through in a law firm and the role automated marketing plays throughout this sales process. He also offers excellent points on KPIs and the importance of understanding metrics for law firms.

If you want to know how to improve your sales process and boost your customer relationship...

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Strategize Your Content Marketing from Start to Finish

No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money. 

In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. Adam also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.

If you want to know how content writing and content marketing can help you grow your firm, this episode with Adam Kosloff is for you.

Here are three reasons why you should listen to this episode:

  1. Learn your different options and the things you need to consider in content writing. 
  2. Understand the difference...
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Work-Life Balance, Family Law, and How to Develop a Team with Elise Buie

How do you treat your team? Do you give them instructions for every single step of their day, or do you push them to take the initiative and plan their tasks for themselves? The best way to develop a team can be similar to raising a child. It's better to let them learn from their mistakes than to make things easy for them all the time.

In this episode, Elise Buie joins us to discuss how you can develop a team and let your children thrive and grow. When helping them gain ownership over their role and responsibilities, you can allow them to delegate their tasks to others. You have your strengths and weaknesses, so you hire people to complement your expertise. Your employees can benefit from this, too. 

If you want to know more about work-life balance and raising your team, then this episode is for you.

Three reasons why you should listen to the full episode:

  1. Understand that the core of learning how to develop a team is letting people thrive and grow on their own — not...
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How to Resonate with Your Audience through Content with John Yaworsky

content creation podcast May 06, 2021

What comes to your mind when we say marketing strategy? You may think of your website, social media platforms, and your publicity materials. Here's something you might be missing: video. Before you say “We don’t need that!” think about the media landscape right now. Facebook, Instagram, TikTok, YouTube—all of these platforms utilize videos. You know the power of content creation, so why not tap as much of it as you can?

In this episode, award-winning producer John Yaworksy joins us to discuss how we can improve our marketing strategy with video. Learn to stand out, excel at content creation, and engage with your audience. John also recommends some tips on creating videos and how to be efficient in production. With purposeful content creation, you can keep people's attention. Let your clients feel cared for and give the best service that you can.

If you want to know more about creating purposeful video content, then this episode is for you.

Here are three...

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Improving Legal Firm Productivity by Embracing Technology with Scott Stevenson

The emergence of digital technology has shifted how business transactions and services are done. With innovations being developed everyday, the legal community now faces the challenge of collaborating with clients online. However, this would not be a massive challenge if we choose to embrace progress and modernization. Through technology like automation software, your law firm can improve the quality of your services and be more efficient.

In this episode, Scott Stevenson joins us to talk about transaction inefficiencies in the legal industry. He also shares how he enabled more businesses to perform transactions digitally and inexpensively through Rally, a collaboration and automation software. In our technology-oriented world, clients want us to be tech-savvy. Scott has helped his clients make this shift and manage their law firms.

If you want to know more about how technology can help streamline processes and services in law firms, tune in to this episode.

Here are three reasons...

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