Most, if not all, businesses are on the internet. By now, almost everyone relevant has a digital presence, whether through social media, Google My Business, or their own website. The digital market is saturated — but there's an edge you can hone: start podcasting.
In this episode, Danny Ozment, a podcast consultant, shares why podcasts can create trust and authority much faster than blog posts and websites. He shares that podcast listeners build a relationship with the podcaster and are more likely to trust your service over the competition. He also shares how to start podcasting and determine what topics to talk about on your podcast.
If you want to stay above the competition and start podcasting, this episode is for you.