The #1 Secret Holding Back Your Firm’s Hourly Rates
You know you need to raise your rates, but every time you think about charging more, you feel that pit in your stomach…
And you can’t figure out why.
Because pricing is not just a numbers issue. It is a belief issue.
In this episode, Moshe sits down with pricing expert Linda Hunt, founder of SumSolutions and author of The Money Conversation, to unpack the real reason so many law firm owners underprice their services. It is not just about strategy. It is about whether your mind and body are actually aligned around the value you bring.
When you do not truly believe your services are worth more, that shows up in your pricing, your sales conversations, your confidence, and ultimately your firm’s profitability.
In this conversation, you will learn:
- Why underpricing often starts with an internal belief gap, not a market problem
- How to recognize when you know you should charge more, but do not actually believe it yet
- Why pricing is emotional before it is mathematical
- How to commun...
Billable Hours: How to Charge More (Ethically)– with Jonathan Stark
Hourly billing feels safe—but it’s actually one of the biggest traps holding law firms back. It limits your earning potential, creates tension with clients, and keeps you stuck trading time for money instead of building real value.
In this episode, Moshe Amsel sits down with Jonathan Stark, author of Hourly Billing Is Nuts and a leading voice in alternative pricing, to unpack why the billable hour model is broken—and what to do instead.
From fixed fees to subscription models, Moshe and Jonathan break down how to charge more ethically, boost client trust, and create a firm that grows without burning you out.
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🔹 Inside this episode:
- The hidden dangers of hourly billing—and why it’s holding your firm back
- Why hourly rates cap your profit potential (and how to fix it)
- Proven alternatives: fixed fees, value pricing, and subscription models that work in any practice area
- How to align pricing with client outcomes—and instantly increase perceived value
- Step-by-step ways to test ...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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