Billable Hours: How to Charge More (Ethically)– with Jonathan Stark
Hourly billing feels safe—but it’s actually one of the biggest traps holding law firms back. It limits your earning potential, creates tension with clients, and keeps you stuck trading time for money instead of building real value.
In this episode, Moshe Amsel sits down with Jonathan Stark, author of Hourly Billing Is Nuts and a leading voice in alternative pricing, to unpack why the billable hour model is broken—and what to do instead.
From fixed fees to subscription models, Moshe and Jonathan break down how to charge more ethically, boost client trust, and create a firm that grows without burning you out.
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🔹 Inside this episode:
- The hidden dangers of hourly billing—and why it’s holding your firm back
- Why hourly rates cap your profit potential (and how to fix it)
- Proven alternatives: fixed fees, value pricing, and subscription models that work in any practice area
- How to align pricing with client outcomes—and instantly increase perceived value
- Step-by-step ways to test ...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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