How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos

In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.


Episode Highlights

The Problem with “Big Engine” Marketing

Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.


Some Amazing Numbers to...

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jan roos Apr 21, 2022

Sales and marketing in business are deeply connected. When one fails, profits and productivity zero out. But when problems in your business arise, do they come from sales or marketing? This is a critical distinction to make; no single solution fits everything. 

In this episode, Jan Roos joins Moshe Amsel to discuss the different stages in the sales and marketing process: the contact rate, qualification rate, set rate, and consultation. Jan Roos emphasizes that sales gaps occur when you don’t guide your leads to closing. He said that you need to understand how the process works so that you can adjust your actions accordingly.

If you want to know more about fast-tracking your strategies for sales and marketing in business, then this episode with Jan is for you.

Resources mentioned in this interview with Jan Roos:

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