He Found Meaning (And Scaled Big) – Lessons from Law Firm Owner Josh Nelson
What happens when growing your law firm is no longer just about making more money?
In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable, and meaningful.
Through hard-earned insights, Josh reveals how redefining his motivation—from chasing income to creating impact—unlocked clarity in leadership, hiring, and client acquisition. You'll hear how being honest about your own strengths and weaknesses, and those of your business model, can open the door to real progress.
In this episode, you’ll learn:
- Why scaling requires more than just financial motivation
- How to lead your firm by owning your strengths—and outsourcing your weaknesses
- What’s often missing from law firm staffing strategies
- How to rethink client acquisition in a way that fuels long-term growth
Whether you’re just starting out or feeling stuck at your current stage, this episode will challenge you to think differently about what growth really means—and how to build a firm that supports both your goals and your values.
Episode Highlights
[00:00] How Josh Nelson grew an elder law firm from zero to 7,000+ families served
[03:44] Feeling purposeful: Josh’s unlikely journey to elder law (with his mother!)
[09:20] How to start the firm’s team: From solo hustle to 36+ employees
[11:33] Knowing who to hire and when (staff motivation secrets)
[13:31] Variable Comp- why it works and how to implement it properly
[16:52] Everything to know about getting to the next stage of growth in your law firm
[19:12] What is EOS?
[23:39] Should I focus on getting more clients? (Client acquisition done smart)
[30:06] Attribution tracking- the best time to focus on this is ASAP
[33:18] Scaling without digital marketing
[35:37] Client engagement on autopilot: Events, outreach, and keeping your firm top of mind
[43:51] Systemizing, incentivizing your team, and how to connect with Josh Nelson
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Clockwork: Design Your Business to Run Itself by Mike Michalowicz
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss
Connect with Josh Nelson: LinkedIn | Website
About Josh Nelson
Josh is the CEO and Owner of Nelson Elder Care Law, where he helps families protect their assets through legal, tax, and financial strategies. He holds a Juris Doctorate and a Master’s in Accounting with a focus on Taxation, giving him deep expertise in asset protection and estate planning. Since founding the firm in 2014, it has served over 7,000 families. Josh is active in the community, has strong ties within the senior care industry, and was named Vice Chair of the Elder Law section of the State Bar of Georgia in 2024. He is also a sought-after speaker for professionals and civic organizations.
Connect with Josh Nelson on his LinkedIn. You can also connect with his team at their Website .
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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