As your business grows, there are more and more moving parts. As a business owner, you may feel you need to ensure everything runs smoothly while also looking for more clients. However, this can also lead you to a path where you want to do anything and everything. But remember: the question you should ask is who, not how. You need to build a business team.
We’re here to help you cut through the noise. In our episode today, our guest emphasizes that all law firms need to just focus on two things — networking and people.
Margaret Burke joins us to talk about the value of marketing through networking and how your team can help you grow your law firm. She shares ways to build your team culture but also capacity. Here's something impactful: focus on skills instead of job titles.
If you are struggling with growing your law firm and wondering what’s next, then this episode is for you.
There's no one-size-fits-all marketing formula to marketing a law firm. In the legal field, as in any business, failure is a part of the journey. However, rather than viewing setbacks as defeats, see them as opportunities for growth and improvement. Analyze your mistakes, learn from them, and dust yourself off. With diligence and putting trust in the process, your law firm's growth potential is limitless.
In this episode, Luke Russell joins us to discuss why it’s okay for law firms to fail in their marketing ventures. He emphasizes that the key is finding a marketing strategy you genuinely enjoy. He also encourages us to use social media as a relationship-building tool, not a channel for getting attention. Most importantly, Luke urges lawyers to embrace experimentation, recognizing that failure is integral to successfully marketing a law firm.
If you want to know how to start building a marketing approach that captures your personal values and your firm’s brand, this...
It's impossible to understate the impact a law firm website can have on your revenue. Good website design can draw in your clients — but a badly-made one will push them away. But not everyone knows how to put a good law firm website together.
In this episode, Brendan Ruane joins us to discuss the basics of website design and content creation. He talks about the main components your law firm website should have. He also emphasizes why your website's design and content go hand in hand. Brendan then lets us know the best practices to optimize your website's pages for better ranking and user experience.
If you want to revamp your firm's website into a functional yet engaging one, this episode will help you start.
Most, if not all, businesses are on the internet. By now, almost everyone relevant has a digital presence, whether through social media, Google My Business, or their own website. The digital market is saturated — but there's an edge you can hone: start podcasting.
In this episode, Danny Ozment, a podcast consultant, shares why podcasts can create trust and authority much faster than blog posts and websites. He shares that podcast listeners build a relationship with the podcaster and are more likely to trust your service over the competition. He also shares how to start podcasting and determine what topics to talk about on your podcast.
If you want to stay above the competition and start podcasting, this episode is for you.
You might feel like you have mastered the art of presenting your clients' cases in court. But when it comes to marketing your law firm and expanding your business, many law firm owners still struggle. Here's a tip: you have to tell your story.
To make sure that your legal practice stands out from the competition and attracts more than just local notoriety, tell your story! Law firm marketing isn’t only about promoting yourself as an attorney; it requires devising a comprehensive strategy to bring new clients in through various methods. With the right plan of action comes brand recognition and growth for your practice.
In this episode, Nancy O'Hare-Zika joins us to explain why you should tell your story to boost your visibility. She also shares different marketing tips and strategies to excel at law firm marketing.
If you’re struggling with getting your law firm out there, then this episode is for you.
There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
Gaining traction on social media and other websites is hard, especially if you do not know how to market your firm. With a pot of unique marketing strategies available today, expanding your firm’s authority and reputation in the digital era may be confusing as well. It’s a great thing experts in the field can always help you boost your brand in the most optimal way possible.
In this episode, Brendan Ruane, a website designer, digital marketing specialist, and founder of Light Switch Advisors, talks about how social marketing should not always be expensive, tiring, and time-consuming. He shares the dos and don’ts in social marketing, including various techniques he gained from working with an array of law figures and agencies.
If you want to know more about how you can propel your brand by boosting your social engagement the right way, make sure you tune in to this episode.
Law firm owners, particularly solo practitioners, may feel as if there isn't enough time to run their firm and practice law. Good marketing strategies are part of effective time management. It entails understanding what lead magnets to offer, how to automate your email newsletters, and optimizing your website to attract your ideal clients.
In this episode, Steven Richardson of Richardson Consulting Group and Richardson Law Firm walks us through his marketing techniques for content creation and email automation. We also discuss time and task management strategies, so you don't have to waste time checking your emails constantly.
If you want to improve your law firm's marketing strategies and maximize time efficiency, this episode is for you!