There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
Gaining traction on social media and other websites is hard, especially if you do not know how to market your firm. With a pot of unique marketing strategies available today, expanding your firm’s authority and reputation in the digital era may be confusing as well. It’s a great thing experts in the field can always help you boost your brand in the most optimal way possible.
In this episode, Brendan Ruane, a website designer, digital marketing specialist, and founder of Light Switch Advisors, talks about how social marketing should not always be expensive, tiring, and time-consuming. He shares the dos and don’ts in social marketing, including various techniques he gained from working with an array of law figures and agencies.
If you want to know more about how you can propel your brand by boosting your social engagement the right way, make sure you tune in to this episode.
Law firm owners, particularly solo practitioners, may feel as if there isn't enough time to run their firm and practice law. Good marketing strategies are part of effective time management. It entails understanding what lead magnets to offer, how to automate your email newsletters, and optimizing your website to attract your ideal clients.
In this episode, Steven Richardson of Richardson Consulting Group and Richardson Law Firm walks us through his marketing techniques for content creation and email automation. We also discuss time and task management strategies, so you don't have to waste time checking your emails constantly.
If you want to improve your law firm's marketing strategies and maximize time efficiency, this episode is for you!
Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law office marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — Ali is a well-known social media expert and personal injury attorney. Ali Awad shares that harnessing social media is all about legitimacy. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you should...