Your Growth Problem Isn’t Marketing — It’s the Sales Disconnect (with Margarita Eberline)
Most law firm owners think they have a marketing problem…
But what if the real issue is what happens after a lead comes in?
In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process.
You’ll learn:
 ✅ Why leads aren’t converting (even with solid marketing)
âś… The hidden cost of ignoring sales strategy
âś… How to align your marketing with a real sales process that drives growth
✅ Simple steps to turn more inquiries into paying clients — without more ad spend
If you’ve ever wondered why your firm isn’t growing faster, this might be the missing piece.
🎧 Listen now and fix the gap that’s been holding you back.
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Episode Highlights
[00:00] Sales vs. Marketing: How Margarita bridges the gap for law firms
[05:09] From pre-law to marketing strategist: Margarita’s unexpected career path
[08:18] Why marketing to attorneys is Margarita’s specialty — and wh...
Cultivating Endless Referrals: The Power of Relationships with Bob Burg
Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn’t only mean being good at your practice. You also have to know how to sell your services.Â
The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly.
In this episode, Bob Burg joins us to explain how to build relationships that lead to endless referrals. He walks us through how lawyers can reframe their understanding of selling. He then shares his system for developing and maintaining relationships and navigating referring business to somebody.
If you want to know how to start building a business on referrals, then this episode is for you.
Here are three reasons why you should listen to this episode
- Reframe yo...
Master Your Business Development Plan with Steve Fretzin
Sales. What is your first reaction when you hear that word? For many law firm owners, it has the impression of aggressive selling and pitch meetings. However, we need to understand that law firms are a business, and sales is a key part of growth. It’s more than just selling; the sales process or business development is about building trust and relationships.
In this episode, Steve Fretzin joins us to discuss the value of having a business development plan in growing your firm. We talk about the importance of identifying your niche and target clientele. Steve also shares that people’s decisions are driven by different motivators. If we want to serve our clients well, we need to understand them down to these motivations. We need to know how to ask the right questions.
If you want to gain a deeper understanding of the importance of having a business development plan, then this episode is for you.
Here are three reasons why you should listen to this episode
- Understand the importan...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
