Your Growth Problem Isn’t Marketing — It’s the Sales Disconnect (with Margarita Eberline)
Most law firm owners think they have a marketing problem…
But what if the real issue is what happens after a lead comes in?
In this episode of Profit with Law, CMO Margarita Eberline reveals why most firms are leaving money on the table — not because of weak marketing, but because of a broken or missing sales process.
You’ll learn:
✅ Why leads aren’t converting (even with solid marketing)
✅ The hidden cost of ignoring sales strategy
✅ How to align your marketing with a real sales process that drives growth
✅ Simple steps to turn more inquiries into paying clients — without more ad spend
If you’ve ever wondered why your firm isn’t growing faster, this might be the missing piece.
🎧 Listen now and fix the gap that’s been holding you back.
Episode Highlights
[00:00] Sales vs. Marketing: How Margarita bridges the gap for law firms
[05:09] From pre-law to marketing strategist: Margarita’s unexpected career path
[08:18] Why marketing to attorneys is Margarita’s specialty — and what it taught her
[09:18] The marketing strategies Margarita uses to grow law firms
[12:29] The delusion of sales and where most firm owners go wrong
[19:57] How to increase your odds of getting more qualified cases
[25:00] How your team should respond when a prospect says “I can’t afford it”
[35:12] Boost your ROI: SOPs that actually move the needle
[39:15] Why being your own salesperson can backfire — and how to avoid it
[42:07] The importance of your mindset as the business owner of your law firm
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Margarita Eberline: Website | LinkedIn | Facebook
About Margarita Eberline
Margarita is the author of Connect Convert, a guide to transforming law firm marketing and sales strategies. She is also the founder of Marketing Boss, a fractional CMO firm specializing in tailored marketing leadership for law firms. Known for her client-focused approach, Margarita emphasizes integrity, adaptability, and actionable results. Her bilingual expertise and dedication make her a trusted partner for law firms seeking growth and success.
Connect with Margarita Eberline on her Website. You can also follow her on LinkedIn and Facebook.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
