It's impossible to understate the impact a law firm website can have on your revenue. Good website design can draw in your clients — but a badly-made one will push them away. But not everyone knows how to put a good law firm website together.
In this episode, Brendan Ruane joins us to discuss the basics of website design and content creation. He talks about the main components your law firm website should have. He also emphasizes why your website's design and content go hand in hand. Brendan then lets us know the best practices to optimize your website's pages for better ranking and user experience.
If you want to revamp your firm's website into a functional yet engaging one, this episode will help you start.
There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
How and what you advertise in your law firm makes or breaks your business. Potential clients will judge your firm based on what they see from your social media online presence. It’s not easy to engage with your target audience with a website alone. Engaging with your clients takes the right advertising.
In this episode, David Jasse joins us to talk about his work as a video marketing strategist with his team at DMJ Studios. He shares what it takes to create effective video content that can scale your business to new heights. He also discusses the importance of good advertising and effective and professional branding. With video marketing and the right advertising strategy, you can attract your target audience and scale your business.
If you would like to know more about video-targeted marketing strategies and when to implement them to scale your business, this episode is for you.
Learn about marketing and branding to scale your business.
We all know how busy law firms can get. You alone, as a lawyer and owner, can’t accomplish every single thing needed for trials and consultations. The whole firm needs to work together to make things happen. That said, it’s critical to have an efficient system in place to ensure that everyone gets all their tasks done seamlessly. A systematic law firm allows your employees to grow and helps you focus on being a better lawyer.
In this episode, premier DUI defense lawyer Jay Ruane joins us to discuss the importance of systemizing your firm. He also delves into narrowing down your law niche, for him as a DUI defense lawyer, and the key to honing your expertise. Jay shares actionable strategies you can immediately implement to start systemizing your practice. Finally, he introduces strategies and a tool he uses to attain efficiency with his time.
If you want to know more about how you can develop an efficient system for your firm, then this episode is for you!
No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money.
In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. He also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.
If you want to know how content writing and content marketing can help you grow your firm, this episode with Adam is for you.
Here are three reasons why you should listen to this episode:
What comes to your mind when we say marketing strategy? You may think of your website, social media platforms, and your publicity materials. Here's something you might be missing: video. Before you say “We don’t need that!” think about the media landscape right now. Facebook, Instagram, TikTok, YouTube—all of these platforms utilize videos. You know the power of content creation, so why not tap as much of it as you can?
In this episode, award-winning producer John Yaworksy joins us to discuss how we can improve our marketing strategy with video. Learn to stand out, excel at content creation, and engage with your audience. John also recommends some tips on creating videos and how to be efficient in production. With purposeful content creation, you can keep people's attention. Let your clients feel cared for and give the best service that you can.
If you want to know more about creating purposeful video content, then this episode is for you.