Are you a law firm owner or an attorney looking to grow your firm or solo practice? Even if you already have a pool of clients and other people engaged with your business, you still need marketing to thrive. Whether it’s a dedicated in-house marketing team, one-man marketing team, or outsourced marketing services, you’ll need people to determine and carry out concerted and intentional strategic marketing efforts tailor-fit to your business.
In this episode, Cassidy Lewis, CMO for Cooper Hurley Injury Lawyers, shares her expertise and talks about the importance of investing in strategic marketing to build your business. She discusses the value of referrals and how relationships with attorneys and firms — even competitors — can bring better results to your company. Cassidy also imparts valuable marketing advice for law firms and solo practitioners alike.
If you want to make the most of your resources and invest in strategic marketing for your firm, then...
Gaining traction on social media and other websites is hard, especially if you do not know how to market your firm. With a pot of unique marketing strategies available today, expanding your firm’s authority and reputation in the digital era may be confusing as well. It’s a great thing experts in the field can always help you boost your brand in the most optimal way possible.
In this episode, Brendan Ruane, a website designer, digital marketing specialist, and founder of Light Switch Advisors, talks about how social marketing should not always be expensive, tiring, and time-consuming. He shares the dos and don’ts in social marketing, including various techniques he gained from working with an array of law figures and agencies.
If you want to know more about how you can propel your brand by boosting your social engagement the right way, make sure you tune in to this episode.
Anyone who runs a business or law firm can’t have the same setup forever. If you want to grow and achieve your financial dreams and have time for yourself, you need to start gathering the five key financial players into your team. You can’t do everything alone, and that’s not a bad thing. In fact, you can do so much more when you have the right people supporting you.
In this episode, Chelsea Williams returns to the show to discuss the five key financial players and how they all contribute to your firm’s financial strategy. She also talks about how to create good financial habits.
If you would like to learn more about achieving your financial goals through the help of these five financial players, then this episode is for you.
Weaknesses can be your strengths if you know how to use them. Problems like ADHD can make executing the right decisions to grow a business a significant challenge. However, with the right mentality and awareness, it can be an asset — albeit one difficult to harness.
In this episode of Profit with Law, we interview Dustyn Coontz, the owner and founder of Coontz Law — a criminal defense firm based in Lansing, Michigan. After being diagnosed with ADHD late in his life, he will share how he used this apparent weakness as a catalyst for catapulting his firm to success. We’ll also discuss the ins and outs of when and who to hire to grow a business successfully!
If you feel intrigued about how you can turn your weaknesses into a competitive edge and grow your firm, then this episode is for you.
Every year, law schools produce legal practitioners of great minds and integrity. However, the training and education they receive have little to do with business development. As a result, law entrepreneurs need to learn the fundamentals of growing a business from scratch — and the first step is shifting from having a lawyer mindset to being a business owner.
In this episode, Craig Goldenfarb lays out the basic groundwork for an enduring and successful business. He discusses the importance of growing and scaling your business and having a positive work culture.
You probably built your law firm to escape the constraints of working for another person. But the truth is that you need limitations of some kind, especially if you're the one choosing your objectives. This isn't a bad thing!
In this episode, we have a wonderful chat with Melissa Shanahan, founder of Velocity Work and host of the Velocity Work podcast. She explains the importance of niching down and setting a goal. We also give valuable tips on how you can honor your plans. Planning and taking care of yourself are essential in choosing a goal and following through.
If you want to know the ins and outs of setting a goal to constrain down and achieve freedom, tune in to this episode!
Here are three reasons why you should listen to the full episode:
From a young age, we’re taught that we should make as few mistakes as possible. This sets the tone for our perspective and mindset throughout adulthood, hindering us from reaching our goals. How do we shift this mindset? Today’s guest teaches us how to look at ourselves, understand the cause of our actions, and what we can do about it.
In this week’s episode, David Neagle, a well-recognized life coach and mentor, joins us to talk about his personal success story. David is someone who quit high school, but changed his attitude and tripled his income in a month. David also discusses the pitfalls of an individualistic mindset and emphasizes the importance of giving up control in building confidence and self-esteem.
Learn the three things David changed in himself that led him to success.
Discover how success is actually...
Sales. What is your first reaction when you hear that word? For many law firm owners, it has the impression of aggressive selling and pitch meetings. However, we need to understand that law firms are a business, and sales is a key part of growth. It’s more than just selling; the sales process or business development is about building trust and relationships.
In this episode, Steve Fretzin joins us to discuss the value of having a business development plan in growing your firm. We talk about the importance of identifying your niche and target clientele. Steve also shares that people’s decisions are driven by different motivators. If we want to serve our clients well, we need to understand them down to these motivations. We need to know how to ask the right questions.
If you want to gain a deeper understanding of the importance of having a business development plan, then this episode is for you.