Create Trust with Simple and Authentic Law Firm Marketing with Ali Awad

Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?

In this episode, we interview the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.

If you want to change your law firm marketing to create genuine connections and develop visibility, tune in.

Here are three reasons why you should listen to this episode:

  1. Learn how to give real...
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Systemizing Your Firm and Niching Down Your Practice with Jay Ruane

We all know how busy law firms can get. You alone, as a lawyer and owner, can’t accomplish every single thing needed for trials and consultations. The whole firm needs to work together to make things happen. That said, it’s critical to have an efficient system in place to ensure that everyone gets all their tasks done seamlessly. A systematic law firm allows your employees to grow and helps you focus on being a better lawyer. 

In this episode, premier DUI defense lawyer Jay Ruane joins us to discuss the importance of systemizing your firm. He also delves into narrowing down your law niche, for him as a DUI defense lawyer, and the key to honing your expertise. Jay shares actionable strategies you can immediately implement to start systemizing your practice. Finally, he introduces strategies and a tool he uses to attain efficiency with his time.

If you want to know more about how you can develop an efficient system for your firm, then this episode is for you!

Here...

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Building a Successful and Efficient Law Practice Right Out of Law School with Chris Guymon

As lawyers, a bulk of your knowledge comes from what you learn from school. Experience as an associate in an established law firm will also be beneficial for your skills development. Such experience can also help you realize what field of law to focus on if you haven't settled on one yet. But sometimes, working for bigger law firms means losing control of your own time. You might not have the liberty or authority to improve the firm's operations either. 

All these problems may lead you to want to start your own practice. But, how can you start a practice right after school and passing the bar? After all, law school doesn’t teach the business side of running a law firm. 

In this episode, we are joined by Chris Guymon, a family law lawyer who built a successful practice right after law school. We discuss everything about building a practice — from determining which field of law to focus on to streamlining your operations. Chris also talks about how he manages...

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How to Build a Top Law Firm by Leveraging Technology with Tim Bedford

Working in the legal field involves doing a lot of tedious tasks. Can you imagine having to manually fill out every form, take every call, and contact every client who hasn’t paid? Who’s got that kind of time in today’s world? But we shouldn’t have to do that anymore — technology offers a solution to automating many menial tasks in the industry.

If law firms don't adapt to this fast-changing world, they will get left behind in a backward practice that can’t serve anyone. That's why today, leveraging technology is key to becoming a top law firm.

In this episode, Ruby's Partner Development Manager Tim Bedford talks about the importance of investing in technology, particularly for law firms. He uncovers the essential tools and practices lawyers must implement to streamline their business processes. Tim explains that, above all, it's crucial to build a client-centric practice that makes your firm more approachable.

If you want to know more about how...

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