Marketing is often not a top priority for many lawyers or law firms. However, understanding why marketing is important is crucial for the growth of your firm.
If you’re searching for a marketing agency but are hesitant to invest a large sum right away, we have the perfect solution for you: pay-per-click marketing. It ensures that your investment yields value in the form of leads. From there, you just need to make sure that your intake process can take them from start to finish.
In this episode, Adam Arkfeld joins us to talk about how pay-per-click marketing works to generate leads, helping businesses grow their clientele. He also reminds us that marketing should be backed by a strong intake and follow-up process to show results.
If you want to know more about why pay-per-click marketing is important and valuable for your law firm, then this episode is for you.
We usually think of marketing as explicitly publicizing our services, products, and programs. However, that might not be enough to grow your business. Do you share your expertise and insights on public platforms? And no, we don’t just mean your website. Spice up your marketing strategy by looking into thought leadership and content marketing. Before you know it, you’ll have a group of people who value your insights and what you have to say.
In this episode, Stephen Pope joins us to talk about how thought leadership can be a crucial part of your marketing strategy. It takes time, dedication, and consistency to build a community that can help your business. It might be tough, but the work you put into it is worth it. Remember, focus on your message and the value you want to share with the people around you.
If you want to know more about the ins-and-outs of thought leadership, then this episode is for you.