Do you want to create brand names that leave a lasting impression and captivate your audience?
You've been told that choosing a generic or dull brand name is the way to go because it's safe and won't offend anyone. But here's the truth: that approach is ineffective and can leave your business drowning in a sea of forgettable names. By playing it safe, you're missing out on the opportunity to create a brand name that truly resonates with your target audience and sets you apart from the competition. If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact and resonate with your target market.
In this episode, you will be able to:
As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.
Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.
Agile Marketing: The Future of Legal Marketing
Law firms of every size often need help with lead generation and conversion. Why? The phone is ringing, your receptionist is talking, and you're sending emails. So what's going on? What are lawyers doing wrong when it comes to marketing a law firm?
In this episode of Profit with Law, Philip Fairley joins us to discuss marketing a law firm — and you can use his methods for any business. Follow his journey as a business person in the tech and legal industry. Discover the necessities for marketing your services.
Tune in to learn what too many law firm owners miss when marketing a law firm.
How and what you advertise in your law firm makes or breaks your business. Potential clients will judge your firm based on what they see from your social media online presence. It’s not easy to engage with your target audience with a website alone. Engaging with your clients takes the right advertising.
In this episode, David Jasse joins us to talk about his work as a video marketing strategist with his team at DMJ Studios. He shares what it takes to create effective video content that can scale your business to new heights. He also discusses the importance of good advertising and effective and professional branding. With video marketing and the right advertising strategy, you can attract your target audience and scale your business.
If you would like to know more about video-targeted marketing strategies and when to implement them to scale your business, this episode is for you.
Learn about marketing and branding to scale your business.
Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get law cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through authentic law office marketing strategies and tactics alone; we must earn them through trust. But how can people trust your firm if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — Ali is a well-known social media expert and personal injury attorney. Ali shares that harnessing social media is all about legitimacy. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you...
Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.
In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level.
Marketing is often not a top priority for many lawyers or law firms. However, understanding why marketing is important is crucial for the growth of your firm.
If you’re searching for a marketing agency but are hesitant to invest a large sum right away, we have the perfect solution for you: pay-per-click marketing. It ensures that your investment yields value in the form of leads. From there, you just need to make sure that your intake process can take them from start to finish.
In this episode, Adam Arkfeld joins us to talk about how pay-per-click marketing works to generate leads, helping businesses grow their clientele. He also reminds us that marketing should be backed by a strong intake and follow-up process to show results.
If you want to know more about why pay-per-click marketing is important and valuable for your law firm, then this episode is for you.
We usually think of marketing as explicitly publicizing our services, products, and programs. However, that might not be enough to grow your business. Do you share your expertise and insights on public platforms? And no, we don’t just mean your website. Spice up your marketing strategy by looking into thought leadership and content marketing. Before you know it, you’ll have a group of people who value your insights and what you have to say.
In this episode, Stephen Pope joins us to talk about how thought leadership can be a crucial part of your marketing strategy. It takes time, dedication, and consistency to build a community that can help your business. It might be tough, but the work you put into it is worth it. Remember, focus on your message and the value you want to share with the people around you.
If you want to know more about the ins-and-outs of thought leadership, then this episode is for you.