How to Double Your Case Files Without Spending Another Cent on Marketing with Jan Roos

In this Law Firm Growth Summit 2019 session replay, Jan Roos, CEO of CaseFuel and author of the book “The Legal Marketing Fastlane” talks about How to Double Your Case Files without Spending Another Cent on Marketing. He talks about why spending more money to have “big engine” marketing gets minimal return on investment, and why legal firms should focus instead on a more lean and more effective marketing process.


Episode Highlights

The Problem with “Big Engine” Marketing

Spending more money to have “big engine” marketing produces clients but at the end of the day, you get minimal return on investment. The more lean and the more effective your marketing is, the better. You might not need a bigger engine, you might just need a more efficient process. To do this, you have to leverage your intake process because two to three times more business deals can be closed by fixing these intake processes.


Some Amazing Numbers to...

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Boost Client Acquisition: 5 Keys to Marketing Success for Law Firms with Travis Hoechlin

If you're feeling frustrated by spending money on marketing campaigns and not seeing a substantial return on investment, then you are not alone! Many small law firm owners struggle with this, feeling like they're throwing money at the wall and hoping something sticks. It's time to stop the cycle of disappointment and start seeing real results from your marketing efforts.

In this episode of Profit with Law, Travis Hoechlin, CEO of Rise Up Media, joins Moshe Amsel to share easy marketing strategies that can make a big difference for small law firm owners. Travis draws from over a decade of experience in helping law firms grow and customize their marketing strategies to boost client generation and higher revenue. Moshe and Travis emphasize the significance of investing in marketing, hiring more attorneys for increased revenue, and converting referrals into clients. Travis also highlights the value of leveraging technology, such as text messaging, to improve client communication. They...

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Marketing Secrets to Quadruple Your Law Firm Cases with Bo Royal

If you're feeling frustrated with your current marketing efforts, spending money on various tactics without seeing a significant increase in client acquisition or revenue, then you are not alone! It's time to switch things up and explore fresh strategies that can truly elevate your law firm's growth. Let's dive into some game-changing marketing approaches that could transform your business for the better.

In this podcast episode, Moshe Amsel and Bo Royal discuss the simple marketing secrets that will propel the growth of your law firm. From navigating the marketing budget, Google Ads, getting reviews, and conversion rate optimization, Bo covers it all.


Join us for an interview you don’t want to miss!


Episode Highlights

00:00 Introduction to Bo Royal
Bo shares his accidental journey into legal marketing and his motivation to bring digital marketing expertise to the legal space, highlighting his unique experience as a CMO of a large law firm.

06:00 Navigating the...

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Is Google Advertising Worth It for Law Firms? with Sasha Berson

Do you want to skyrocket your law firm's revenue through Google advertising?

In this episode of the Profit with Law podcast, Moshe Amsel interviews Sasha Berson, a seasoned entrepreneur who has a proven track record of helping small law firms double their revenue in three years or less. Sasha shares valuable insights and strategies on Google advertising for law firms, delving into the intricacies of SEO, PPC, and LSAs. He emphasizes the importance of consistent investment in marketing and finding the right partner to navigate the complexities of Google advertising. He provides practical advice tailored to small law firm owners, highlighting the readiness for different Google marketing strategies and the mindset shift required for achieving growth and predictability. With Sasha's expertise and experience, this episode offers a wealth of knowledge and actionable steps for small law firm owners looking to leverage Google advertising to increase their revenue.


In this episode,...

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Unlock LinkedIn's Untapped Business Growth Potential with Donna Serdula

In this episode of the Profit with Law podcast, Donna Serdula, the founder of Vision Board Media and, joins Moshe Amsel to share her journey from viewing LinkedIn as a mere resume repository to realizing its potential as a powerful business tool. She emphasizes the importance of optimizing LinkedIn profiles to attract the right audience and increase visibility. Donna highlights the significance of consistent, valuable content creation and the impact of personal branding on professional visibility. 


The conversation provides actionable advice on leveraging LinkedIn for business growth, making it a must-listen for small law firm owners and professionals looking to enhance their visibility and personal branding!


In this episode, you will be able to:

  • Optimize your LinkedIn profile for maximum professional visibility and impact.
  • Build a powerful network on LinkedIn to enhance your professional opportunities.
  • Elevate your personal brand and...
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Marketing Made Easy: Janet Falk's Step-by-Step Guide for Busy Law Firm Owners

Do you want your law firm to gain more visibility and establish a stronger reputation within the legal industry? Wondering how to achieve that desired outcome? Look no further! 

In this episode, our guest, Janet Falk, will reveal the key solution to help your law firm enhance its marketing strategy and ultimately increase its prominence and credibility in the legal field. With her wealth of knowledge and experience, Janet offers valuable strategies that can help you elevate your marketing game and achieve greater success

Don't miss out on this episode packed with actionable insights!


In this episode, you will be able to:

  • Boost your law firm's visibility with effective marketing strategies.
  • Expand your network and attract new clients with successful networking tactics for law firms.
  • Elevate your reputation and establish credibility by securing speaking engagements as a lawyer.
  • Harness the power of content marketing with expertly written articles to promote your legal...
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From Forgettable to Unforgettable: How to Create Effective Brand Names with Alexandra Watkins

Do you want to create brand names that leave a lasting impression and captivate your audience?

You've been told that choosing a generic or dull brand name is the way to go because it's safe and won't offend anyone. But here's the truth: that approach is ineffective and can leave your business drowning in a sea of forgettable names. By playing it safe, you're missing out on the opportunity to create a brand name that truly resonates with your target audience and sets you apart from the competition. If you're searching for the solution to crafting impactful and memorable brand names, in this episode we have a guest expert, Alexandra Watkins, who will reveal the key tips and strategies for achieving the desired outcome of creating brand names that truly stand out. Get ready to unlock the secrets to developing brand names that leave a lasting impact and resonate with your target market.


In this episode, you will be able to:

  • Discover the importance of choosing a standout brand...
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How Agile Marketing Can Revolutionize the Legal Industry with Tanner Jones

As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.


Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.


Agile Marketing: The Future of Legal Marketing

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The Key to Boosting Your Firm’s Intake Conversion with Philip Fairley

Law firms of every size often need help with lead generation and conversion. Why? The phone is ringing, your receptionist is talking, and you're sending emails. So what's going on? What are lawyers doing wrong when it comes to marketing a law firm?

In this episode of Profit with Law, Philip Fairley joins us to discuss marketing a law firm — and you can use his methods for any business. Follow his journey as a business person in the tech and legal industry. Discover the necessities for marketing your services.   

Tune in to learn what too many law firm owners miss when marketing a law firm.

Here are three reasons why you should listen to this episode

  1. Learn about marketing a law firm when no one wants to read.
  2. Discover what you should really be looking at when it comes to leads, intake, and sales.
  3. Find out the how-tos of law firm digital marketing.


  • Subscribe to Profit with Law’s Youtube channel for exclusive content!
  • Want to implement...
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Creating Powerful Branding and Content To Elevate Your Law Firm with David Jasse

How and what you advertise in your law firm makes or breaks your business. Potential clients will judge your firm based on what they see from your social media online presence. It’s not easy to engage with your target audience with a website alone. Engaging with your clients takes the right advertising.

In this episode, David Jasse joins us to talk about his work as a video marketing strategist with his team at DMJ Studios. He shares what it takes to create effective video content that can scale your business to new heights. He also discusses the importance of good advertising and effective and professional branding. With video marketing and the right advertising strategy, you can attract your target audience and scale your business.  

If you would like to know more about video-targeted marketing strategies and when to implement them to scale your business, this episode is for you.

3 Reasons to Listen:

  1. Learn about marketing and branding to scale your business.

  2. ...

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