Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get law cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through authentic law office marketing strategies and tactics alone; we must earn them through trust. But how can people trust your firm if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — Ali is a well-known social media expert and personal injury attorney. Ali shares that harnessing social media is all about legitimacy. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you...