The #1 Secret Holding Back Your Firm’s Hourly Rates
You know you need to raise your rates, but every time you think about charging more, you feel that pit in your stomach…
And you can’t figure out why.
Because pricing is not just a numbers issue. It is a belief issue.
In this episode, Moshe sits down with pricing expert Linda Hunt, founder of SumSolutions and author of The Money Conversation, to unpack the real reason so many law firm owners underprice their services. It is not just about strategy. It is about whether your mind and body are actually aligned around the value you bring.
When you do not truly believe your services are worth more, that shows up in your pricing, your sales conversations, your confidence, and ultimately your firm’s profitability.
In this conversation, you will learn:
- Why underpricing often starts with an internal belief gap, not a market problem
- How to recognize when you know you should charge more, but do not actually believe it yet
- Why pricing is emotional before it is mathematical
- How to commun...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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