5 Biggest Law Firm Marketing Mistakes to Fix Now
Your phone rings. Nobody picks up. That caller moves on to the next lawyer on the list, and you never even know it happened.
Most law firm owners hear “I need more clients” and reach for more marketing. In this episode replay, Moshe sits down with Travis Hoechlin of Rise Up Media to look at what’s leaking out of the bucket first.
In this episode:
- Why most prospects hire the first lawyer they reach (Travis’s number: 83%)
- The one exercise Travis gives every firm before they spend another marketing dollar: record your calls and listen
- The 7-second website test, and the basics too many firm sites still miss
- How Local Service Ads work, why you only pay when the phone rings, and how to dispute the bad calls
- The 5-to-1 return benchmark, and why Moshe says a 3-to-1 return can leave you at a 5% profit margin
This one is for the solo or small-firm owner who wants to grow but isn’t sure whether the next dollar belongs in marketing, a new hire, or intake.
Here’s the thing: you can’t fill an attorney’s plate if the calls never get answered.
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Episode Highlights
[00:00] Discover why marketing and people are the keys to law firm growth
[01:25] Learn how attorney billing impacts your practice’s revenue potential
[03:08] Create an actionable marketing plan to bring in more law firm clients
[07:51] Find the best agency fit for your law practice’s unique business model
[12:06] Avoid the top five website mistakes hurting attorney client intake
[15:59] Niche down your practice for more effective law firm marketing
[27:10] Automate follow-up to nurture law firm leads and boost conversions
[38:01] Calculate your true marketing ROI for sustainable law firm growth
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 29 - Why Choosing a Niche Will Skyrocket Your Firm
Episode 49 - Getting Over 1,000 Google Reviews with Sam Mollaei
Episode 69 - How Important Is A Client Photo When Posting a Review Live Q&A
Episode 235 - Dealing With Negative Reviews
Connect with Travis Hoechlin: 714-261-0185 | LinkedIn | Facebook | Instagram | X
Travis’ Phone Number: 714-261-0185
About Travis Hoechlin
Travis is the cofounder and CEO of RizeUp Media. With over a decade of experience, Travis and his team and have helped hundreds of law firms grow. We customize strategies to boost client generation, improve the quality of clients, and generate higher revenue. Our clients trust us to take the guesswork out of marketing so they can focus on practicing law.
Connect with Travis Hoechlin on his phone number 714-261-0185. You can also follow him on his Facebook, Instagram, LinkedIn, and X.
Enjoyed this Episode?
If you did, be sure to subscribe and share it with your friends!
Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your friends and family so that they can gain more insights about starting and expanding their respective careers. Not getting enough sleep is bad for your business, so get your deep and dream sleep phases in!
Have any questions? You can contact me through Facebook and LinkedIn. To request a show topic, recommend a guest, or ask a question for the show, please send an email to [email protected].
For more episode updates, click subscribe in the upper right-hand corner. You may also tune in on Apple Podcasts and subscribe to our Youtube channel.
Stay connected with news and updates!
Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
Recent Posts
