As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.

Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.

Agile Marketing: The Future of Legal Marketing
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Technology has made many things in the world much easier. Today, almost everyone everywhere uses technology to access information, make processes smoother, and solve problems. Over the years, various industries have adopted tech solutions for data analysis, customer management, and much more. The legal industry has taken its time, but it’s catching up with the early adopters. With the right tools, life can be easier and lawyers can improve the way they run their firms.

Bim Dave has worked in legal technology for over 20 years. In this episode, Bim joins us to talk about how you can benefit from technology in the best way possible. He shares how he and his company, Helm360, provide creative technology solutions that firms can implement to solve unique problems. Bim shows law firms that there is no need to fear technology. Instead, it is something to be embraced and used to improve lives.

If you have a problem you’re struggling with, what you might need is a technology...

Your business decisions today, whether big or small, compound over time. How you take advantage of the resources and data available to you now impacts the success of your law firm. As a business owner, you need to get behind new technology and strategies to ensure your firm keeps its trajectory toward your performance goals. One way to achieve this is through managing and tracking your data.

What will the legal industry look like ten years from now? For Kerri Coby White, it’s all about data. In this episode, she shares the importance of a data-driven mindset for a law firm owner. She also discusses how implementing data-driven strategies can optimize your systems. Kerri also talks about technology in the legal industry and working with specialists to take your business to another level.

Are you a law firm owner who is hungry for growth? Make sure you don’t miss this episode!

Here are three reasons why you should listen to this episode

1. Discover how a data-driven mindset...

Running a law firm always comes with tough challenges. It is not enough to know you need to make tough decisions; you also need to know how to make correct ones. You’ve got to ask the right questions: How do you enact women empowerment? When should you hire vs when should you implement more technology? What data do you need to look at?

In this episode, Jaimee Hall joins us to discuss the two most common mistakes of law firm owners: not maximizing their use of technology and not tracking important metrics. She talks about how you can make the right calls that will elevate your law firm. Jaimee also shares the key metrics you should track and the importance of strategic planning. Lastly, she offers insights on women empowerment in the legal industry.

If you want to gain confidence in making tough decisions that will elevate your law firm, then this episode is for you.

Here are three reasons why you should listen to this episode

1. Learn about the common mistakes you should avoid...

There is no hard and fast rule in building a successful law firm. Understandably, it's inevitable for a firm to make rookie mistakes in the early stages of operation. Nonetheless, business owners should develop effective legal marketing strategies that cater to their firm after a series of trials and errors. Without dependable and enduring tools, a business may suffer a huge loss.

In this episode, Kenneth Hardison joins us to talk about his experience in establishing PILMMA and teaches us how lawyers can create a profitable practice for themselves through legal marketing. He also discusses the common mistakes entrepreneurs make that can hinder business growth.

If you want to know about building a successful law firm through effective legal marketing strategies, then this episode is for you!

Here are three reasons why you should listen to this episode

1. Uncover the secret in creating a profitable practice.
2. Understand why capital is necessary to grow your business.
3. Learn the top three...

Most businesses don't want to pay for legal services. A company would rather cut the number of billable hours they have to pay for than have a lawyer fix their legal concerns, often ending in a wildfire of legal problems at the end of a cycle. 

In this episode, Christina Gilbertson of the Gilbertson Law Office shares how she offers quality legal services at an affordable rate. Christina details how we can earn a profit while still providing the legal services your clients need. We'll also discuss the importance of boundaries between your legal work and home lives.

If you are thinking of starting a legal firm or are a business owner wondering how to find quality legal services, this episode is for you!

Three reasons why you should listen to the full episode: 

1. Discover how the subscription model can help you offer affordable legal services.
2. Learn how Christina standardized her legal subscription service plan.
3. Find out ways to structure your legalplans for your future...

How well known are you by the people in your area of expertise? We're not talking about your industry circle but your potential clients. If you're not working on visibility, then you should start now. Giving value through content and information marketing is long-term marketing that will take time and effort, but building your visibility opens up massive opportunities.  

In this episode, legal nurse consulting expert Lorie Brown talks about how you can deliver value to be an authority.

There is no one correct approach; you need to find what works best for you. Lorie also shares that the legal industry is quickly changing, and we need to reevaluate our business models. 

If you want to know more about creating and nurturing opportunities for your business, then this episode is for you!

Here are three reasons why you should listen to this episode:

1. Understand how to create consistent information marketing and why it matters. 
2. Discover the ways you can...

Working in the legal field involves doing a lot of tedious tasks. Can you imagine having to manually fill out every form, take every call, and contact every client who hasn’t paid? Who’s got that kind of time in today’s world? But we shouldn’t have to do that anymore — technology offers a solution to automating many menial tasks in the industry.

If law firms don't adapt to this fast-changing world, they will get left behind in a backward practice that can’t serve anyone. That's why today, leveraging technology is key to becoming a top law firm.

In this episode, Ruby's Partner Development Manager Tim Bedford talks about the importance of investing in technology, particularly for law firms. He uncovers the essential tools and practices lawyers must implement to streamline their business processes. Tim explains that, above all, it's crucial to build a client-centric practice that makes your firm more approachable.

If you want to know more about how...

As with all industries and professions, technology has completely transformed the way the legal industry works. Now, both lawyers and people seeking legal service can take advantage of various platforms and applications for their needs. This accessibility is highly essential in resolving common cases and in educating people about their rights. One of the most common of these cases people would encounter at least once in their life is having to pay for traffic tickets and parking tickets.

In today's episode, WinIt's co-founder Ouriel Lemmel joins us to discuss in detail how the platform works. He explains how both clients and attorneys can use WinIt for resolving concerns with parking and traffic tickets. Using Winit, you can determine if you pay for traffic and parking tickets or you fight them. Ouriel also talks about how they onboard attorneys on the platform, the pricing structure, and what drives people to use the app. Finally, he shares his insights about the role of...