AI in 2025: What Law Firms Need to Know — with Arthur the Bot and Joseph Ruotolo
Most law firms are losing leads every day — not because of bad marketing, but because of slow or outdated intake processes.
In this episode of the Profit with Law Podcast, Moshe Amsel sits down with Joe Ruotolo, head of marketing at Intaker and creator of Arthur the AI bot, to explore how small law firms can leverage AI to fix intake bottlenecks and stay ahead of the competition.
They discuss the power of “speed to lead,” the real reason most law firm websites fail to convert, and how automation tools can help law firm owners reclaim lost revenue — without sacrificing the human connection clients expect.
You’ll learn:
- What’s changing in AI and intake for 2025
- Why fast, personalized responses win more clients
- How tools like Arthur can support intake teams without replacing them
- Practical strategies to improve conversion rates and follow-up
Whether you’re ready to implement AI or just exploring its potential, this conversation will help you scale smarter, not harder.
Episode Highlights
[00:00] Introducing Jo and his connection AI
[06:07] How this AI bot can help your firm
[08:01] Joseph’s journey into automation and AI in the intake department
[12:20] Mainstreaming AI: the importance of utilizing it in your firm
[15:26] How AI can help client acquisition within your firm’s system
[16:31] Why AI chat is a must for every law firm to maximize on website conversions
[21:15] The real cost of unanswered calls—and how AI can fix it
[26:39] Beyond chat: multichannel strategies to engage every legal lead
[30:59] Converting Website Visitors to Clients: Joe’s Proven Formula
[35:33] Implementing AI Without Breaking Your Firm—Or Your Reputation
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Joseph Ruotolo: LinkedIn
Get Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan Deiss
About Joseph Ruotolo
Joe is Head of Marketing at Intaker, a legal tech company driving growth through automation. Starting as an automated website chat for law firms, Intaker has evolved into an AI-powered platform that helps firms convert more leads, build stronger connections, and take action across channels. He focuses on making enterprise-level tools accessible to firms of any size.
Connect with Joseph Ruotolo on his LinkedIn.
Enjoyed this Episode?
If you did, be sure to subscribe and share it with your friends!
Post a review and share it! If you enjoyed tuning in, then leave us a review. You can also share this with your friends and family so that they can gain more insights about starting and expanding their respective careers. Not getting enough sleep is bad for your business, so get your deep and dream sleep phases in!
Have any questions? You can contact me through Facebook and LinkedIn. To request a show topic, recommend a guest, or ask a question for the show, please send an email to [email protected].
For more episode updates, click subscribe in the upper right-hand corner. You may also tune in on Apple Podcasts and subscribe to our Youtube channel.
Stay connected with news and updates!
Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
Recent Posts
