EOS Defined and Its 6 Components That Drive Firm Success – with Brooke Lively
Most law firm owners wrestle with slow growth—not because they lack effort, but because their team struggles to consistently execute on their vision.
In this episode, Moshe Amsel sits down with Brooke Lively—visionary law firm strategist, serial entrepreneur, and the only EOS Implementer in the US working exclusively with law firms—to reveal why the Entrepreneurial Operating System (EOS) is the secret weapon for firm owners seeking clarity, traction, and profitable growth.
Whether you’re running a small solo practice or managing a multi-million-dollar team, discovering how to make execution second nature will change your results—and your satisfaction.
🔹 What you’ll find inside:
- The 6 key EOS components every law firm owner must master for real results (Vision, People, Data, Issues, Process, and Traction)
- Why “right person, right seat” is the #1 unlock for firm performance—and practical tips to implement it today
- When your firm is ready for EOS (and how even small firms can self-implement for early wins)
- Strategies to measure what matters—identifying the 5–15 numbers that will predictably fuel your law firm’s growth
- How joining a community of EOS-driven law firm owners can shortcut your learning and accelerate progress
Implementing proven frameworks like EOS isn’t about rigid “systems”—it’s about creating freedom for you, your team, and your clients. Start building a business that runs itself and finally unlocks the growth you deserve.
Ready for more clarity, traction, and profits? Listen now and start transforming the way you lead your law firm.
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Episode Highlights
[00:00] Why law firm growth hinges on clarity, traction, and profitable business systems
[05:14] Discover the $100K month action plan for scaling your legal practice
[06:34] How EOS unlocks execution and results for attorneys
[08:08] Identify the traits of successful firms using the entrepreneurial operating system
[10:23] Key lessons: visionary vs. integrator roles in growing firms
[12:09] When your practice should adopt EOS for maximum efficiency
[14:31] Join a community to simplify self-implementing EOS in your law practice
[15:51] Six essential EOS components every law firm owner must know
[17:19] Set a vision for your legal business that aligns your team and clients
[19:15] Build the right law firm team and boost accountability
[20:33] Solve law firm problems at their root for long-term results
[22:43] Create traction and accountability for sustainable firm growth
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Traction: Get A Grip On Your Business by Gino Wickman
Episode 232 - Profit from Business: The Value of Understanding Your Numbers with Brooke Lively
Episode 425 - The Key Drivers Behind a Valuable and Marketable Law Firm with Brooke Lively
Connect with Brooke Lively: Website | LinkedIn
Panic to Profit by Brooke Lively
About Brooke Lively
Brooke helps law firm leaders get more of what they want from their businesses – clarity, traction, and profitable growth. A serial entrepreneur with an MBA, an elite CFA, and two decades in the legal industry, she brings sharp financial insight and a refreshingly human approach to make scaling a legal practice feel like hitting the easy button (and more fulfilling). Brooke is an international best-selling author of eight books – five written for law firms, including two bestsellers. Her forthcoming book, Scaling Law, launching in February 2026, focuses on helping firms implement the Entrepreneurial Operating System® successfully so they can get more of what they want from their businesses.
Connect with Brooke Lively on her Website. You can also follow her on LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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