Marketing That Scales Your Firm – with Jordan Whelan

Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.

In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.

🔹 Here’s what you’ll learn:

  • The marketing channels that drive profitable cases—and the ones draining your budget
  • How to outsmart larger competitors and win cases without outspending them
  • Creative, low-cost strategies for quality leads that most firms overlook
  • The real ROI metrics every law firm should track (and why most don’t)
  • How PR, SEO, and AI can future-proof your firm’s marketing

If you’ve been frustrated with wasted ad spend, confusing m...

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