How well known are you by the people in your area of expertise? We're not talking about your industry circle but your potential clients. If you're not working on visibility, then you should start now. Giving value through content and information marketing is long-term marketing that will take time and effort, but building your visibility opens up massive opportunities.
There is no one correct approach; you need to find what works best for you. Lorie also shares that the legal industry is quickly changing, and we need to reevaluate our business models.
If you want to know more about creating and nurturing opportunities for your business, then this episode is for you!