Move Beyond Referrals – Get More Leads (and Recommended by ChatGPT) –– with Danny Decker

You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.

In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.

If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.

🔹 Here’s what you’ll walk away with:

  • How to identify your firm’s ideal client—and why this is the #1 lever for better marketing results and happier clients
  • The simple exercise to determine which clients boost your profits vs. drain your energy
  • The three “M’s” of law firm marketing that separate successful gro...
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