You're Leaving $1,500 a Day Unbilled
Most attorneys would drop everything if $10 went missing from their bank account every day. Yet they're leaving $1,200 to $1,500 a day in earned, unbilled work on the table, and doing nothing about it.
In this episode, Moshe welcomes back Brita Long, AV-rated attorney, flat fee coach, and author of The Happier Attorney. She has run her practice exclusively on flat fees for more than 15 years, even in family law litigation. Together they unpack why the math behind flat fees is only 5 to 10% of the problem, and what's really keeping lawyers chained to the billable hour.
You'll learn:
- Why hourly billing is the real experiment, and flat fees are a return to what worked
- The #1 flat fee mistake (undercharging) and the false assumptions behind it
- How undercharging hurts your clients, not just your bank account
- Why AI is about to make hourly billing impossible to defend
- How to frame your flat fee as an insurance policy your client is buying
- How to justify flat fees to a court when you're seeking fees
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Episode Highlights
[00:00] Discover why alternative fee arrangements fuel law firm business growth
[02:51] Learn the trap solo attorneys face and how to escape it
[05:02] Reveal the million-dollar revenue benchmark for each attorney on your team
[06:25] Transform client relationships with flat fee pricing for attorneys
[15:47] Raise rates confidently: why market pricing beats comparison traps
[20:50] Implement flat fee billing in litigation and complex matters
[25:17] Bust common legal ethics myths about alternative fee arrangements
[26:59] Use flat fees to future-proof your practice against AI disruption
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Episode 101 - Monetizing your Brain with Brita Long
Connect with Brita Long: Website
https://www.facebook.com/groups/AttorneyFlatFee/
The Happier Attorney: A Comprehensive Guide to Charging Flat Fees for Legal Services by Brita Long
About Brita Long
Brita is an AV-rated attorney, licensed in Washington State since 1997 and in Texas since 2018, she has successfully used flat fees exclusively for more than 15 years—even in family law litigation.
She began using flat fees after becoming frustrated with clients not paying, feeling that money issues were creating an adversarial relationship with her clients, and wanting a simpler way to do business.
She wrote a book about flat fees, The Happier Attorney, to show attorneys that it is possible to use them successfully. She also teaches attorneys how to properly implement flat fees through her online coaching course.
Connect with Brita Long on her Website.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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