On paper, most people might think that they want the most efficient lawyer. But the truth is, when someone needs legal help, they’re not looking for the lawyer with the most successful cases. They want the lawyer who cares about them — someone really in their corner. Put yourself in their shoes. Who would you rather work with: a machine, or someone you know, like, and trust? Be the person who calls them back, who assures them that everything will be alright. Share a piece of your story, build a human connection, and create an authentic relationship.
In this episode, Neal Goldstein joins us to talk about the importance of building a human connection with clients. He also shares how his challenging childhood shaped his values and the story of how he became a personal injury lawyer. Neal emphasizes that personal connections and humanizing your relationship are key to fostering a repeat client base.
If you want to know how to create a human connection with clients, this...
Marketing strategy fads come and go, but there’s one strategy that’s here to stay: podcasting. Today, we can't deny that we live in the era of podcasting. It's one marketing tactic that remains consistently productive and high-yielding no matter how much time passes. And it's no surprise why: podcast production creates a content goldmine. Putting out a single episode can take you to places more than you can imagine and produce content that lasts for a lifetime.
In this episode, Robert Ingalls, founder of podcast production agency LawPods, joins us to discuss how law firms can use podcasting effectively as a marketing strategy. Robert provides insights on the ins and outs of building and launching a podcast. He also lets us in on the process of working with a podcast production agency. Finally, he highlights the importance of commitment and consistency in making any marketing strategy work.
If you want your law firm to reap the benefits of podcast production, this...
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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