How Law Firms Can Effectively Use SEO with Doug Bradley
Doug Bradley, the president and founder of Everest Legal Marketing, joins Moshe Amsel to break down the intricacies of optimizing your marketing budget for immediate returns and long-term growth.
In today's episode, you'll learn why focusing on SEO and Local Services Ads (LSAs) can be a game-changer for your law firm's online presence. Doug brings his expertise to the table, warning that while SEO is a powerful tool, it requires patience and strategic investment, especially in competitive practice areas. He also provides essential advice on when and how to hire an SEO expert, including the importance of evaluating client testimonials, agency track records, and setting clear KPIs.
Moshe and Doug highlight the critical role of content creation, advising on how to manage it effectively based on your involvement preference—whether you want to take complete control or delegate entirely. They also stress the necessity of hiring knowledgeable legal writers who understand SEO...
How Agile Marketing Can Revolutionize the Legal Industry with Tanner Jones
As a law firm owner, you may be wondering about the future of marketing in the legal industry and what strategies can benefit your law firm. As the host of the Profit with Law podcast, I recently had the pleasure of hosting Tanner Jones, Vice President of Business Development for Consultwebs and host of the Law Firm Podcast. Our conversation was insightful, covering important topics that can help you navigate the evolving marketing landscape.
Meet Tanner Jones: A Marketing Guru in the Legal Industry
Tanner Jones has been working with lawyers for over 14 years and joined Consultwebs over a decade ago. His previous experience in the insurance business and human resources has been instrumental in his current role. Consultwebs focuses on digital marketing for law firms and has grown to over 130 clients across the country. Their mission is to help law firms grow their business and make a positive impact in their communities.
Agile Marketing: The Future of Legal Marketing
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The 6 Stages of a Successful Law Firm Marketing Strategy with Erik Olson
There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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