The Most Powerful Way to Grow Your Firm - with Eli Natoli
On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could.Â
If you’re ready to attract the right clients without the marketing grind, this conversation is a must-listen.
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Episode Highlights
[00:00] Why relationships—not tactics—drive law firm marketing
[03:24] From NASA to law firms: Eli Natoli’s unique journey
[08:22] Why some marketing soars while others flop
[10:57] The real secret to attracting right-fit clients
[14:59] How your values and beliefs shape your firm’s brand
[18:33] Struggling with your “why”? Here’s how to stand out
[22:18] Turning identity into impact: practical branding steps
[25:01] The silent ROI killer in your law firm marketin...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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