The Most Powerful Way to Grow Your Firm - with Eli Natoli
On this episode of the Profit with Law Podcast, host Moshe Amsel sits down with marketing strategist and author Eli Natoli to explore why most law firm marketing falls flat — and what to do instead. Eli shares her Service First framework, revealing how emotional resonance, authenticity, and clarity of values can create stronger client connections than any “tactical” hook ever could.
If you’re ready to attract the right clients without the marketing grind, this conversation is a must-listen.
Episode Highlights
[00:00] Why relationships—not tactics—drive law firm marketing
[03:24] From NASA to law firms: Eli Natoli’s unique journey
[08:22] Why some marketing soars while others flop
[10:57] The real secret to attracting right-fit clients
[14:59] How your values and beliefs shape your firm’s brand
[18:33] Struggling with your “why”? Here’s how to stand out
[22:18] Turning identity into impact: practical branding steps
[25:01] The silent ROI killer in your law firm marketing
[30:07] Why most personal branding advice misses the mark
[31:27] Where to start uncovering what sets your firm apart
⏰It’s time to double your take-home pay and cut hours in ½.
Long hours, inconsistent income, and no clear path out of it are not fun revenue rollercoasters for any solo attorney..
In a free, 30 minute call, we help law firm owners with a proven roadmap to escape that cycle and build predictable growth.
In that growth call, get:
🗺️ A custom 12-month growth roadmap for your firm
🔎Clarity on exactly what’s holding you back
📈 Step-by-step actions to create predictable, scalable growth
Book your free session before spots fill up (they go fast): https://profitwithlaw.com/strategysession
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Eli Natoli: LinkedIn | Website
About Eli Natoli
Eli is a marketing strategist and the author of Service First. For over two decades, she’s helped experts—especially those in relationship-driven fields like law—clarify what makes them truly stand out and design a client path that builds trust before a single consultation. Her work resonates most with those who are done with the marketing grind and focused on building a reputation that powerfully attracts the right clients.
Connect with Eli Natoli on her Website. You can also follow her on LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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