Law school taught you just about everything you need to know about practicing law, but there are also a lot of things you didn’t learn. One of these is navigating the marketing side of running a law firm. After all, a law firm is a business. Gone are the days when lawyers could only rely on word-of-mouth referrals. Today, learning to use the online space and optimizing a digital marketing strategy is key to establishing your law firm’s brand. The sooner you start digital marketing, the wider the audience reach you can attain.
In this episode, Annette Choti joins us to break down the ultimate digital marketing formula law firms must follow. She demystifies SEO and discusses the best practices for writing online content. Annette also shares the 5-step formula that can help law firms grow online and how digital marketing agencies can bring value to your business.
If you want to know how to optimize your firm’s content online, then this episode is for you.