The Power of Fractional CMOs and Relationship Marketing in Law Firms
As a law firm owner, you may be wondering about the role of a Chief Marketing Officer (CMO) in your firm and how relationship marketing can benefit your business. That’s why I had Carrie Flynn, founder of Virtual Simplicity and a fractional CMO, join us for this episode. Our conversation was filled with valuable insights about the role of a CMO in a law firm, the concept of a fractional CMO, and the importance of relationship marketing.
The Journey of Carrie Flynn: From Public School Teacher to Fractional CMO
Carrie Flynn, a native Floridian and former public school teacher, transitioned into marketing about eight years ago. She became certified in various marketing roles and eventually became a fractional CMO, working closely with a select number of law firms. Her decision to specialize in wills, trusts, estates, and probate stems from personal experience, as her husband's father passed away without any legal...
Technology has made many things in the world much easier. Today, almost everyone everywhere uses technology to access information, make processes smoother, and solve problems. Over the years, various industries have adopted tech solutions for data analysis, customer management, and much more. The legal industry has taken its time, but it’s catching up with the early adopters. With the right tools, life can be easier and lawyers can improve the way they run their firms.
Bim Dave has worked in legal technology for over 20 years. In this episode, Bim joins us to talk about how you can benefit from technology in the best way possible. He shares how he and his company, Helm360, provide creative technology solutions that firms can implement to solve unique problems. Bim shows law firms that there is no need to fear technology. Instead, it is something to be embraced and used to improve lives.
If you have a problem you’re struggling with, what you might need is a technology...