Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get law cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through authentic law office marketing strategies and tactics alone; we must earn them through trust. But how can people trust your firm if they aren't sure how you can assist them?
In this episode, we interview the CEO Lawyer, Ali Awad — Ali is a well-known social media expert and personal injury attorney. Ali shares that harnessing social media is all about legitimacy. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.
Here are three reasons why you...
Be honest—are you using your LinkedIn account to its full potential? If all you're doing is sharing content and browsing, then you're missing out on a lot! Remember: you can harness the power of social media as a marketing strategy. For example, LinkedIn can be your testing ground for ideas, and it’s an excellent way to connect with a network of opportunities.
In this episode, Jay Harrington joins us to talk about how LinkedIn is a crucial part of establishing thought leadership. Likewise, he shares the value of having theme pillars to guide your content creation process. Learning to listen to your audience is also the key to your success. Jay shares unique and easy-to-apply tips so that you can maximize using social media as a marketing strategy for your practice.
If you want to know more about social media as a marketing strategy, this episode is for you.