Market Smarter: Using Google My Business for Lead Generation with Ronnie Deaver

We all know we need to have some form of lead generation to get clients. But with all the marketing strategies available, it’s not easy to know where to start. Our advice: work smart, not hard. Know what strategy will yield the most results and work from there. Make sure your investments are worth it so your law firm can keep growing.

In this episode, Ronnie Deaver from NoBull Marketing joins us to explain why Google My Business is often overlooked as a marketing strategy and yet yields the most call volume. He shares how reviews are critical to getting business — but not for the reason you might expect. He also demonstrates how marketing agencies like NoBull Marketing bolster lead generation without you personally working on marketing. 

If you want to know more about how to be smart with marketing and get better lead generation using Google My Business, then this episode is for you.

Here are three reasons why you should listen to this episode:

  1. Learn about Google...
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Creating Powerful Branding and Content To Elevate Your Law Firm with David Jasse

How and what you advertise in your law firm makes or breaks your business. Potential clients will judge your firm based on what they see from your social media online presence. It’s not easy to engage with your target audience with a website alone. Engaging with your clients takes the right advertising.

In this episode, David Jasse joins us to talk about his work as a video marketing strategist with his team at DMJ Studios. He shares what it takes to create effective video content that can scale your business to new heights. He also discusses the importance of good advertising and effective and professional branding. With video marketing and the right advertising strategy, you can attract your target audience and scale your business.  

If you would like to know more about video-targeted marketing strategies and when to implement them to scale your business, this episode is for you.

3 Reasons to Listen:

  1. Learn about marketing and branding to scale your business.
  2. ...
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Hook Your Ideal Client and Maximize Your Productivity with Steven Richardson

Law firm owners, particularly solo practitioners, may feel as if there isn't enough time to run their firm and practice law. Good marketing strategies are part of effective time management. It entails understanding what lead magnets to offer, how to automate your email newsletters, and optimizing your website to attract your ideal clients.

In this episode, Steven Richardson of Richardson Consulting Group and Richardson Law Firm walks us through his marketing techniques for content creation and email automation. We also discuss time and task management strategies, so you don't have to waste time checking your emails constantly.

If you want to improve your law firm's marketing strategies and maximize time efficiency, this episode is for you!

Here are three reasons why you should listen to this episode:

  1. Learn how to increase website traffic with exciting content and lead magnets by following Steven's marketing advice.
  2. Discover Steve's ruthless time management system for getting...
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Create Trust with Simple and Authentic Law Firm Marketing with Ali Awad

Conventional wisdom teaches that law firms and businesses need to get out there and market themselves — but is that the best way to get cases? Showing possible clients what we can do for them requires more than advertising. We cannot acquire clients through law firm marketing strategies and tactics alone; we must earn them through trust. But how can people trust you if they aren't sure how you can assist them?

In this episode, we interview the CEO Lawyer, Ali Awad — a well-known social media expert and personal injury attorney. He shares that harnessing social media is all about authenticity. It's not always about advertising; in fact, 90% of his content is educational. We also discuss how to align your business model with your purpose and build a growth strategy around it.

If you want to change your law firm marketing to create genuine connections and develop visibility, tune in.

Here are three reasons why you should listen to this episode:

  1. Learn how to give real...
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Understanding What Marketing Strategies are Right for You with Mark Homer

Not all law firm owners understand that running a firm is not all about their practice. Law firms are businesses — good marketing is integral to its success. The problem is, not all law firms can afford to hire agencies and employ costly strategies. Our guest today shares that these methods are not necessary for new firms to be successful. A vital thing to figure out for your law firm is determining what marketing strategies apply best to your company.

In this episode, Mark Homer, the CEO and Founder of Get Noticed Get Found, joins us to share his journey from working in IBM to being a consultant for law firms and small businesses. He details what marketing strategies to try considering your comfort, time, and money. We also discuss the importance of having a CMO and why we need to invest in marketing to elevate your law firm to the next level. 

If you want to know what marketing strategies to use for your law firm’s growth stage, then this episode is for you.

Here...

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Strategize Your Content Marketing from Start to Finish

No matter what specialty you have, you have a unique set of valuable knowledge and experience. As a firm owner, your firm is best served when you focus on, leverage, and build on your strengths. Now, content writing and content marketing may not exactly be your cup of tea, and that’s fine. You can outsource this service to get better results. You have options to choose from to save time, effort, and money. 

In this episode, Adam Kosloff joins us to talk about the different ways you can outsource your content writing. He also walks us through the system of creating content, and we talk about the importance of good content marketing in promoting your services.

If you want to know how content writing and content marketing can help you grow your firm, this episode with Adam is for you.

Here are three reasons why you should listen to this episode:

  1. Learn your different options and the things you need to consider in content writing. 
  2. Understand the difference between...
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