Branding that Drives Successful Marketing & Law Firm Growth – with John Rizvi
Most law firm owners struggle to grow because they look and sound like everyone else.
In this episode of the Profit with Law Podcast, Moshe talks with John Rizvi — The Patent Professor — about how branding became one of the biggest drivers behind building a $10M+ national patent law firm.
John didn’t grow by copying what other firms were doing. He grew by making a clear decision about who he wanted to be in the market — and then backing it up everywhere clients interacted with his firm.
If your marketing feels interchangeable, your website could belong to any firm in your city, or your growth has stalled despite spending more on ads, this conversation will help you see why.
In this episode, Moshe and John break down:
- Why branding isn’t about logos or slogans — it’s about positioning
- How being clear about who you’re not attracts better clients
- Why most law firms waste money trying to blend in
- How your story, your values, and your message should show up consistently
- What it...
How to be a Profitable Law Firm Owner in 2026 Part 1 of 5
Is your law firm still hustling for growth but missing real profitability? Most attorneys struggle to turn effort into a scalable, rewarding practice—and that changes with the right strategy.
In this episode, Moshe shares a proven roadmap for making 2026 your most profitable year yet. Drawing on his experience coaching law firms from solo to multi-million dollar businesses, Moshe reveals how the right mindset and planning frameworks create breakthrough results.
Take action on these insights to finally scale your firm, unlock freedom, and build lasting wealth.
Â
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap f...
Attaining Stability and Freedom – And Scaling Your Business
In this episode, Moshe reflects on the past year at Profit With Law, sharing how he’s balanced his most important value—family—while continuing to help law firm and business owners build financial stability and freedom. From tax services and coaching to fractional CFO support, he explains how PWL has been helping clients generate consistent, scalable wealth.
Moshe also shares his vision for the future: taking the next step beyond business owners to help anyone turn the wealth they have into generational wealth through smart investing and strategic financial decisions. He challenges listeners to stop staying “stuck” and take action—attending events, joining calls, or exploring opportunities that can transform their financial future.
This episode is a mix of reflection, insight, and practical advice for anyone ready to create stability, freedom, and lasting wealth.
Â
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys sta...
Keeping Clients, Reputation, and Profits – with Edward Cohn
Struggling to balance high-quality client service with steady law firm growth? You’re not alone—many attorneys find it challenging to deliver a personalized experience while scaling their practice and collecting payments efficiently.
In this episode of Profit with Law, host Moshe Amsel welcomes criminal defense attorney Edward Cohn of Cohn Justice, Tucson, AZ. Edward reveals the lessons and systems behind his enduring solo practice, including how he’s built a reputation for stellar client experience, earned 50+ five-star reviews, and maintained strict flat-fee policies that actually improve cash flow—all while turning down the wrong clients and attracting the right referrals.
Whether you’re a solo or small firm owner, this deep-dive delivers proven frameworks for solving some of law’s toughest business challenges with authenticity and strategy.
🔹 You’ll walk away with actionable insights on:
- Defining and delivering “stellar” client service—what actually matters and how to meas...
The 3 Mindset Shifts to A Multi-Million Dollar Firm
Most law firm owners try to grow by working harder or becoming more efficient. The firms that actually scale? They think differently.
In this solo episode, Moshe breaks down the three mindset shifts that separate multi-million–dollar law firms from the ones that stay stuck. These aren’t motivational clichés — they’re the internal upgrades that change how you lead, hire, and make decisions every single day.
If you’ve ever felt like you’ve hit a ceiling or your growth is slower than it should be, these shifts will show you exactly where the bottleneck really is.
Here’s what you’ll learn:
- The identity change every law firm owner must go through before their firm can truly grow
- Why efficiency isn’t the solution you think it is — and what to focus on instead
- How to make decisions like a business builder instead of a technician
These are the same mindset transformations Moshe sees in the fastest-growing firms he coaches — and the ones that unlock massive revenue jumps without b...
The What, How, and When of Hiring An Executive Assistant (and Utilizing AI)– with Kasim Aslam
Struggling to find top talent while scaling your law firm—and wondering how AI fits into the future of efficiency?
In this inspiring and tactical episode, host Moshe Amsel sits down with Kasim Aslam, serial entrepreneur, author of “Hire: The Proven System for Finding Top Remote Talent,” and co-founder of Driven Mastermind and Pareto Talent. Kasim unpacks the exact hiring, delegation, and AI-driven strategies that fueled his multi-million dollar agency exit—and reveals how law firm owners can build a world-class team without burning out.
Lawyers and law firm owners will walk away with concrete frameworks to hire better, maximize team output, and leverage AI for exponential growth.
🔹 Here’s what you’ll discover:
- Why “there’s nothing more expensive than a cheap employee”—and how to spot high-value team members
- The 262 Framework: A simple method for delegation that uncovers your team’s superpowers
- How to know when your firm is ready for an executive assistant—and the tasks that ...
ACTUALLY Close More Sales (Today) – with Kandis James
Most law firm owners think sales is just about talking to clients—but real growth comes from systems, strategy, and the right team. In this episode of Profit with Law, Moshe Amsel sits down with Kandis James, a sales expert for professional services, to reveal how law firms can close more clients, increase revenue, and scale their sales process without burning out the owner.
Whether you’re hiring your first salesperson or building a full team, Kandis shares actionable strategies for making your sales efforts predictable, profitable, and sustainable. You’ll learn how to improve conversion rates, structure your team effectively, transition from owner-led selling, and build trust that drives high performance across your firm.
If you want to stop spinning your wheels, close more clients, and grow your law firm with a system that works, this episode is a must-listen.
Â
Episode Highlights
[00:00] Why intake is really sales in today’s law firm marketing landscape
[03:09] Discover how...
The Secret About Lawsuits That Can Save Your Firm Millions – Santiago Cueto
Most law firm owners don’t realize that one vague contract clause can cost them millions—or even put their entire business at risk.
In this insightful interview, Moshe Amsel sits down with international attorney Santiago Cueto, best-selling author of “Winning Lawsuits in Florida,” to break down the practical, business-saving steps every law firm owner should take to avoid legal disaster. Whether you’re worried about getting sued or thinking about how to protect your clients and your own firm, this episode is packed with actionable strategies you can put to work immediately.
Â
🔹 Listen in for:
→ How to set up airtight foundational documents that prevent costly partner infighting
→ The essential contract clauses that can make or break a lawsuit—and which ones to negotiate before signing
→ Why “legal audits” every few years are critical for keeping your risk low and your firm resilient
→ The real difference between litigation and arbitration—and when you should choose one over the oth...
Self-made Law Firm Owner on Overcoming Growth Bottlenecks – Bill Umansky
Most law firm owners spend years grinding, wondering why real growth feels slow—and why building and keeping an A-team seems impossible.
In Episode #507, Moshe Amsel sits down with Orlando’s renowned “lawman,” Bill Umansky, founder of Umansky Law, for an honest, tactical conversation about leadership, mindset, and growth strategies. From humble beginnings and navigating ego to making hard team decisions—even with his spouse—Bill shares the practical steps every law firm owner can follow to assemble a powerhouse firm.
Â
🔹 In this episode, you’ll discover:
- A clear framework for building your firm’s vision—and why revisiting it every 5 years is critical
- Bill’s #1 advice: “Destroy your ego and be a good leader in action, not just words”
- How recognizing when it’s not working—and letting someone go—benefits both your team and your firm
- Battle-tested hiring and firing strategies for assembling an elite, loyal staff
- The secret to retaining top talent: lead—and exit—with compassion...
If You’re Still Drowning Clients In Data, Then You’re Doing It All Wrong – with Elizabeth Bachman
Most law firm owners think their results speak for themselves — but in business, silence kills opportunity.
When you’re in front of a potential client or referral partner, you have one shot to communicate your value in a way that connects, engages, and converts. In this episode of Profit with Law, Moshe Amsel sits down with presentation strategist Elizabeth Bachman to unpack exactly how to speak with impact in the moments that matter most — sales calls, client meetings, and networking conversations.
You’ll learn how to use Elizabeth’s powerful Problem–Solution–Benefit framework to transform any message from technical to compelling — and ensure people remember why your work matters.
Â
🔹 Here’s what you’ll discover:
- The two opportunities for proper presentation skills that push your firm’s growth: sales and networking
- How to instantly shift the spotlight to your client — and keep it there
- The simple 3-part model to make your message stick (and sell)
- Storytelling strategies t...
Stay connected with news and updates!
Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
Recent Posts
