Marketing, Staffing, and AI: The Smart Way to Scale Your Law Firm with Chris Dreyer
Are you using the smartest strategies available to grow your law firm — or just spinning your wheels?
In this episode of the Profit with Law Podcast, Moshe Amsel, with Chris Dreyer, breaks down the three biggest levers firm owners must begin to dabble in to scale sustainably: marketing that drives real ROI, staffing that frees up your time, and AI tools that increase efficiency without compromising quality (even though it can seem scary).
Whether you’re struggling to attract the right clients, drowning in tasks, or unsure how AI fits into your workflow, this episode gives you practical, smart guidance to move forward with clarity and confidence.
Takeaways:
How to identify the right marketing channels for your growth stage
Key staffing mistakes that limit your capacity — and how to fix them
The smart way to begin using AI (even if you're not tech-savvy)
What mindset to maintain so the growth strategy that actually works
→ If you’re ready to stop the guesswork and start scaling with intention, this episode is for you.
Episode Highlights
[00:00] From coach to successful owner: Chris Dreyer’s journey to legal marketing
[06:22] The evolution of legal marketing: How top law firms win new clients
[08:10] The biggest shifts in finding and acquiring clients over the past 12 years
[12:46] Unlocking growth for pre-lit firms
[16:53] How to find talent for hire
[28:07] Lessons from Chris’ pivotal point- growing your firm despite the fear
[36:39] Understanding AI’s role in your law firm
[42:56] What makes an impact on your law firm’s growth and how to implement it yourself
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
The Dhandho Investor: The Low-Risk Value Method to High Returns by Mohnish Pabrai
Connect with Chris Dreyer: Website | LinkedIn
About Chris Dreyer
Chris is the CEO and Founder of Rankings.io, an SEO agency that helps elite law firms and personal injury lawyers obtain cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list seven years in a row.
Connect with Chris Dreyer on his Website. You can also follow him on LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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