Foundations of Successful Marketing– with Kalen Marie Cotto
Feeling stuck trying to make your law firm’s marketing actually deliver results?
Guess what?
Most law firm owners overspend, under-invest, or waste money before laying a strong foundation—and that’s what holds growth back.
In this results-driven episode of the Profit with Law Podcast, Moshe Amsel welcomes Kaylin Marie Cotto, fractional CMO, author of “The Revenue Runway,” and founder of KMC Digital, to break down how law firm owners can create marketing that actually converts– without the fluff. Kaylin reveals the exact resilient growth framework she’s used across dozens of industries to help clients drive double industry standard conversion rates and thousands of sales calls.
🔹 Inside this episode, you’ll discover:
- The “Revenue Runway” framework for unlocking long-term, scalable firm growth
- Why offer clarity and sales strategy matter more than ANY single marketing channel
- How to truly define your ideal client avatar—so you attract the right matters, not just any leads
- Tactical ways to test your messaging and uncover real pain points before you spend big
- Mindset shifts that help law firm owners break past self-doubt and investment fears
- Why rapid, unfocused growth can backfire—and how to build your client experience step-by-step
Applying these strategies means you stop guessing and start investing wisely, building a resilient firm equipped to grow, even in uncertain times.
Ready to turn your marketing investment into real, sustainable law firm growth—and avoid costly mistakes? Listen now and get your action plan.
🚀 Ready to Double Your Take-Home Pay and Cut Your Hours in Half In Your Solo Law Practice?
Most solo attorneys stay stuck on the “revenue rollercoaster” - long hours, inconsistent income, and no clear path out of it.
If you want a proven roadmap to escape that cycle and build predictable growth, it starts with a Free Law Firm Growth Call.
In just 30 minutes, you’ll walk away with:
✔️ A custom 12-month growth roadmap for your firm
✔️ Clarity on exactly what’s holding you back
✔️ Step-by-step actions to create predictable, scalable growth
👉 Book your free session here: https://profitwithlaw.com/strategysession
Don’t wait - these spots fill fast every week.
Episode Highlights
[00:00] Discover resilient marketing strategies to grow your law firm business
[03:32] Learn key steps for creating a results-driven referral system for lawyers
[06:03] How mindset shifts accelerate attorney growth and client experience
[08:05] Pinpoint your ideal clients to transform your firm’s marketing ROI
[10:50] Build a bulletproof offer that attracts and retains high-value clients
[13:18] Master the client avatar for effective law firm marketing campaigns
[15:43] Optimize pricing and packaging to scale your practice profitably
[18:07] See why targeted messaging makes your attorney services stand out
[20:20] Overcome common mindset barriers blocking law firm business growth
[23:08] Harness professional networks to boost referrals and support in your firm
[27:17] Embrace AI tools wisely while keeping your firm’s client experience personal
[32:36] Don’t compare your law firm—focus on your unique business growth path
Resources
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
How to be a Profitable Law Firm Owner in 2026 Part 1 of 5
Connect with Kalen Marie Cotto: Website | LinkedIn
About Kalen Marie Cotto
Kalen is a Fractional CMO, author of The Revenue Runway, and founder of KMC Digital, helping small businesses and startups drive sales with no-fluff, results-driven strategies. With over 20 years of experience, including coordinating media in combat zones, her work has helped clients achieve double industry-standard conversion rates and thousands of sales calls. She began her entrepreneurial journey in 2010 while pregnant and serving in the Army Reserve, seeking both income and flexibility. After a divorce caused her referral-based business to collapse, she built her own lead-generation systems, leading to the resilient growth framework she now teaches as The Revenue Runway.
Connect with Kalen Marie Cotto on her Website. You can also follow her on LinkedIn.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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