Are you a law firm owner or an attorney looking to grow your firm or solo practice? Even if you already have a pool of clients and other people engaged with your business, you still need marketing to thrive. Whether it’s a dedicated in-house marketing team, one-man marketing team, or outsourced marketing services, you’ll need people to determine and carry out concerted and intentional strategic marketing efforts tailor-fit to your business.
In this episode, Cassidy Lewis, CMO for Cooper Hurley Injury Lawyers, shares her expertise and talks about the importance of investing in strategic marketing to build your business. She discusses the value of referrals and how relationships with attorneys and firms — even competitors — can bring better results to your company. Cassidy also imparts valuable marketing advice for law firms and solo practitioners alike.
If you want to make the most of your resources and invest in strategic marketing for your firm, then...
You can spend hundreds of dollars on social marketing hoping to get phone calls. But what happens when there's no one to answer the phone when it rings? Having someone in the reception role is crucial to finding clients.
Bre Swanson of LEX Reception joins us in this episode to discuss the advantages of a reception service in expanding your business. She builds on her 13 years of expertise and explains how hiring a receptionist puts your firm in the top third of law firms. Bre also discusses the importance of looking after your employees and how to inspire them to be passionate about your firm's success.
If you are contemplating getting a reception service for your law firm, this episode might be for you!
Choosing the right people for the job is a difficult — yet necessary — task, most especially in a law firm. Human capital is one of the most important growth factors for a business. Oftentimes, employees are hired for their education and training but rarely do companies get to assess an individual’s personality, which can say a lot about how they communicate with colleagues and potential clients. We cannot just hire attorneys for their skills; we need employees that are good for our firm’s culture.
In this episode, Andrew Wilcox joins us to talk about his experience in growing a legal search and consulting firm. He discusses the importance of quality staffing, along with the challenges law firms face when it comes to employee retention. He also highlights the need for a skilled leader to keep teams intact.
If you want to know more about selecting the right people for your firm, then this episode is for you.