The Marketing Strategy Most Law Firms Overlook — And Why It's Costing Them
Most law firms are marketing to everyone. That's exactly why their phone isn't ringing.
In this episode, Moshe sits down with Cameron LiButti, founder of Bid View Marketing, to talk about the marketing mistake that keeps law firms stuck — and the counterintuitive strategy that actually moves the needle.
What you'll hear in this episode:
- Why your marketing strategy matters more than any tactic — and how to know if yours is built on the right foundation
- How niching down reduces competition and attracts higher-quality leads
- Why the firms you think are your competitors could become your best referral sources
- How to evaluate whether your market is worth fighting for — or whether you're swinging at the wrong target
- What "agentic readiness" means for law firm websites and why it matters before the end of 2026
This one's for you if you've been investing in marketing without seeing consistent, predictable results — and you're starting to wonder if the problem is the tactics or so...
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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