Why Every Law Firm NEEDS to Embrace AI
Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you.
In this episode, Len Ward and I cover:
- Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the selling
- What agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027
- The two things to set up right now: a data room, and a website chatbot that someone actually trains
- How AI can find the bottlenecks in your firm and tell you what to build next
- Why the best person to run AI at your firm is probably your most experienced team member, not your most technical one
This one is for PI, family law, bankruptcy and other consumer-facing firm owners who live and die by leads and don’t have time to become AI experts.
Firms that get ready now will be the ones a client’s AI recommends. The others won’t come up at all.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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