Struggling to balance high-quality client service with steady law firm growth? You’re not alone—many attorneys find it challenging to deliver a personalized experience while scaling their practice and collecting payments efficiently.
In this episode of Profit with Law, host Moshe Amsel welcomes criminal defense attorney Edward Cohn of Cohn Justice, Tucson, AZ. Edward reveals the lessons and systems behind his enduring solo practice, including how he’s built a reputation for stellar client experience, earned 50+ five-star reviews, and maintained strict flat-fee policies that actually improve cash flow—all while turning down the wrong clients and attracting the right referrals.
Whether you’re a solo or small firm owner, this deep-dive delivers proven frameworks for solving some of law’s toughest business challenges with authenticity and strategy.
🔹 You’ll walk away with actionable insights on:
Sales and marketing strategies come and go. But one method that never goes out of style is word of mouth—referrals. As a lawyer, doing business doesn’t only mean being good at your practice. You also have to know how to sell your services.Â
The problem is many lawyers have preconceived notions about what it means to be in sales. So first, you have to reframe your understanding of selling. It's the first step to developing relationships in a way that people will know, like, and trust you enough to refer you endlessly.
In this episode, Bob Burg joins us to explain how to build relationships that lead to endless referrals. He walks us through how lawyers can reframe their understanding of selling. He then shares his system for developing and maintaining relationships and navigating referring business to somebody.
If you want to know how to start building a business on referrals, then this episode is for you.
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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