Move Beyond Referrals – Get More Leads (and Recommended by ChatGPT) –– with Danny Decker
You’re probably wasting thousands each year on marketing that doesn’t work—and most law firm owners don’t even realize it until it’s too late.
In this Profit with Law episode, Moshe Amsel is joined by Danny Decker of Spotlight Branding to break down what actually drives profitable law firm marketing—and what leaves you spinning your wheels. Whether you’re throwing money at digital ads or relying solely on referrals, this conversation will help you cut through the noise and focus on what moves the needle.
If you’re tired of unpredictable results, bad-fit clients, or feeling lost about where to spend your marketing dollars, this episode will help you finally take control.
🔹 Here’s what you’ll walk away with:
- How to identify your firm’s ideal client—and why this is the #1 lever for better marketing results and happier clients
- The simple exercise to determine which clients boost your profits vs. drain your energy
- The three “M’s” of law firm marketing that separate successful growth from wasted spend
- What everyone gets wrong about referrals (and how to tap into them at scale)
- How new tools like ChatGPT are changing the way clients find law firms—and what you can do to rank at the top
Stop winging it with your marketing budget. Listen now to discover clear, actionable steps to attract better clients and maximize every dollar you invest in your firm’s growth.
Episode Highlights
[00:00] Costly Marketing Mistakes Law Firms Must Avoid
[02:25] Danny Decker’s Journey: From Wall Street Crash to Legal Marketing Pro
[08:29] Why Law Firms—and Choosing a Niche—Became His Mission
[12:12] The Price of Ignoring Your Ideal Client
[15:02] Exercise: How to Identify Your Dream Clients
[20:43] The 3 M’s of Law Firm Marketing: Market, Message, Media
[23:46] Referrals: The Most Profitable Growth Strategy You’re Overlooking
[27:29] ChatGPT & AI: The Next Big Shift in Law Firm Lead Generation
[34:46] Focus, Consistency, and Avoiding Diluted Marketing
[36:59] Staying Close to Clients: Your Firm’s Secret Weapon
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Pumpkin Plan by Mike Michalowicz
Episode 29: Why Choosing a Niche Will Skyrocket Your Firm
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Connect with Danny Decker: Website
About Danny Decker
Danny is Partner & Cofounder of Spotlight Marketing & Branding. In addition to building his team, he frequently speaks at events and workshops and hosts multiple podcasts on the subject of business and marketing. His books, The Automatic Marketing Machine and Marketing Simplified are available on Amazon. Danny lives in Huntersville, North Carolina, with his wife & their two kids.
Connect with Danny Decker on his Website.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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