Marketing That Scales Your Firm – with Jordan Whelan
Most law firm owners think the answer to growth is spending more on marketing. The truth? Without a clear strategy and the right data, you’re just burning cash.
In this episode, host Moshe Amsel sits down with Jordan Whelan—media strategist and marketing powerhouse for PI firms—to break down what actually works in legal marketing today. Whether you’re a small firm trying to stretch your budget or an established practice looking to scale, this conversation will show you how to stop guessing and start generating predictable results.
🔹 Here’s what you’ll learn:
- The marketing channels that drive profitable cases—and the ones draining your budget
- How to outsmart larger competitors and win cases without outspending them
- Creative, low-cost strategies for quality leads that most firms overlook
- The real ROI metrics every law firm should track (and why most don’t)
- How PR, SEO, and AI can future-proof your firm’s marketing
If you’ve been frustrated with wasted ad spend, confusing metrics, or “experts” selling cookie-cutter solutions, this episode will give you the clarity and confidence to make every dollar count.
Tune in now—and learn how to turn your firm’s marketing into a predictable, profitable growth engine.
Episode Highlights
[00:00] Unpacking law firm growth: Moshe’s intro and the marketing puzzle every attorney faces
[02:58] Meet Jordan Whelan: From radio producer to PI firm marketing powerhouse
[04:20] Media mastery: How Jordan scaled firms by blending PR, SEO, and digital strategy
[06:01] PI firm domination: Why Jordan specializes in elite firms—and what it means for your growth
[08:05] Marketing channels demystified: When to invest in Google, Facebook, TV, radio, and PR
[11:08] Unorthodox traffic: Creative, budget-friendly marketing hacks for law firms
[13:42] The psychology of effective ad spend: Targeted campaigns for maximum impact
[15:45] Are you wasting money? How data-driven decisions rescue your marketing budget
[17:50] ROI in the wild: Tracking billboard, radio, and TV performance—what actually works
[23:24] The AI & SEO revolution: Why firms stuck in yesterday’s strategies are getting left behind
[26:19] Choosing the right marketing partner: Avoiding stale strategies and embracing innovation
[31:51] White glove marketing: How Jordan prices and scales firms that want market dominance
[3430] The final insight: Knowing yourself, defining your goals, and the legacy of your firm
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Jordan Whelan: Website
About Jordan Whelan
Jordan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. He spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice. Whelan’s insights have appeared in over 100 international outlets, including The New York Post and Forbes. In his personal time, he is an accomplished Singer-Songwriter with over 3 million streams on Spotify.
Connect with Jordan Whelan on his Website.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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