Is Your Marketing Agency Helping You Grow? Here's the Right Way – with Anthony Karls
“How open minded are you to learning something new and being coached?” Anthony asked,
“Because if you're not, then it's probably not going to work.”
In this episode of Profit with Law, guest Anthony Carls—president of Rocket Clicks and co-founder of Sterling Lawyers—reveals the insider marketing blueprint he's used to scale a family law firm to over $15M in annual revenue. Anthony dives deep into why most family law attorneys are missing easy wins by ignoring strategic offers, how to build a value ladder for your clients, and why local SEO should be your first stop before pouring money into PPC campaigns.
Anthony and host Moshe Amsel break down practical steps to market a family law firm the right way, the traps that waste your budget, and how to create a nurturing funnel that keeps leads warm for months before they're ready to hire. If you want a proven, step-by-step roadmap for bringing in high-value clients—and building a more predictable, profitable practice—this episode is packed with actionable advice.
🔹 Listen now to learn:
- Where to start investing your marketing budget for the fastest ROI
- Why most firms' websites (and content) are costing them leads
- How to warm up clients over a 12–18 month journey
- What practical steps build sustainable law firm growth
If you’re tired of hit-or-miss marketing and want a system that attracts clients who are already sold on your expertise, tune in now and lay the groundwork for serious law firm success.
Episode Highlights
[00:00:00] Who is Anthony Karls?
[00:05:07] Number one missed opportunity in firm marketing
[00:07:34] The hierarchy ladder that sells
[00:12:55] Earmark THIS dollar amount for the firm’s marketing
[00:19:02] Where to focus your money: paid versus organic
[00:22:29] Understanding your ideal client to overcome challenges
[00:27:10] The sequence marketers SHOULD be taking your firm
[00:36:13] Why fast growth is not the best
[00:37:47] Connect with Anthony
Resources
Book your FREE strategy session today!: profitwithlaw.com/strategysession
Take the Law Firm Growth Assessment and find out how you rate as a law firm owner!
Check out our Profit with Law YouTube channel!
Learn more about the Profit with Law Elite Coaching Program here
Connect with Anthony Karls: Website | Instagram
About Anthony Karls
Anthony is a visionary entrepreneur, digital marketing expert, and law firm growth strategist. As the President of Rocket Clicks, a performance-driven digital marketing agency, and co-founder of Sterling Lawyers, LLC, Anthony has revolutionized the way family law firms scale and operate. Under his leadership, Sterling Lawyers expanded to 26 attorneys, generating over $15 million in annual revenue, while Rocket Clicks delivers cutting-edge SEO, paid media, and revenue operations strategies tailored for legal professionals.
Host of the Revenue Roadmap podcast, Anthony shares insights on sales, digital marketing, AI, and leadership, helping law firms streamline operations, improve profitability, and dominate their local markets. A data-driven innovator, he specializes in customer acquisition, branding, and legal marketing automation. Anthony offers actionable strategies for law firm owners looking to scale efficiently, attract high-value clients, and build sustainable business models in the evolving legal landscape.
Connect with Anthony Karls on his Website. You can also follow him on Instagram.
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Author
Moshe Amsel
Author
Moshe Amsel the host of the Profit with Law podcast is not an attorney. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful.
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