There are various marketing strategies you can use to promote your message and services to your target clients. Thus, many law firm owners struggle with the burden of choice, often grappling with creating a marketing plan that serves their firm well. As you’ll learn, there really is no quick answer to this problem. Effective law firm marketing takes some trial and error, and the metrics you measure also matter.
Fortunately, there is help available. Experts like our guest today and law firm marketing agencies can take you to where you need to be with far less stress and more efficiency.
In this episode, Erik Olson of Array Digital joins us to discuss how you can make marketing work for you. He shares the six stages of a successful law firm marketing strategy and how you can use that to help you along your journey. Erik also imparts golden nuggets from his years of digital marketing experience and shares the value of experimentation in your search for the best strategy.
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Sure, you’re a law firm owner, but are you running your business like a CEO? In order to support your firm’s growth, it’s crucial to manage it as a business. And like every business out there, leveraging software and automation is one of the most game-changing moves you can make for your firm. Once you’re able to integrate the proper automation technologies into your firm, you’re set up for long-term success.
In this episode, Neal Goffman, CEO of GrowPath, joins us to discuss the importance of optimizing systems and data for your firm. He lays down some of GrowPath’s most powerful software solutions and how they help boost efficiency for law firms. Neal also delves into the biggest struggles law firm owners face today and shares insightful pieces of advice to overcome them.
If you want to learn how to scale your firm through software automation, then this episode is for you.
Running a law firm is no easy feat. If you aim to grow and scale, it’s not really something you can do alone. Imagine catering to your clients’ inquiries and taking on cases, all while trying to crunch the numbers and make sense of your bookkeeping systems. It sounds tough because it is, but it doesn’t have to be that way. Law firm owners should not shy away from getting the necessary support to achieve their business goals.
In this episode, Danielle Hayden joins us to discuss the significance of accurate bookkeeping in making sound business decisions. Likewise, she shares various systems and services for implementing profitable financial strategies. Finally, she emphasizes the need to seek help to save time and keep your firm running smoothly.
If you’re a solo practitioner or law firm owner learning the ropes of bookkeeping and other accounting systems, this episode is for you!
When do you know it’s time to invest in marketing? Your law firm’s long-term success depends on many factors, including marketing. You must know when and how to focus your efforts to connect with the clients you need to help.
In marketing, there isn’t a one-size-fits-all approach. You need to understand what campaigns will work for your law firm in its current timeline.
In this episode, April and Tyler Roberts, co-founders of NOMOS Marketing, join us. They discuss the importance of the when and how in marketing. They also share the importance of a holistic approach when marketing your law firm to clients.
Do you want to change your law firm’s growth trajectory with marketing? Then this episode is for you.
Here's a bonus episode for you! This episode is an excerpt from Mark Homer’s session at the 2021 Law Firm Growth Summit: Build a 90 Day Multi-Channel Content Strategy in 45 minutes.
When you leave this session, you will have a 90 day editorial calendar in 45 minutes. All built around repurposing 3-6 simple content ideas that you can execute quickly.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
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Here's a bonus episode for you! This episode is an excerpt from Mike Morse’s session at the 2021 Law Firm Growth Summit: Cherry Garcia Beats Vanilla
Mike Morse discussed how to take your legal marketing and advertising from boring and unremarkable to outstanding and memorable.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
Here's a bonus episode for you! This episode is an excerpt from Melanie Leonard’s session at the 2021 Law Firm Growth Summit: Techniques & Technology to Get the Most Out of a Remote Team.
Whether you're remote by choice or by circumstance you'll appreciate the Techniques and Technology presented in this session to keep your team running smoothly and to uplevel your productivity. Because the reality is that if you're trying to use "in office" procedures in a remote setting, you're making things harder than they need to be. Join us to learn how to take the challenges out of your remote operations.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: ...
Here's a bonus episode for you! This episode is an excerpt from Maddy Martin’s session at the 2021 Law Firm Growth Summit: 10 Tasks to Automate and Delegate for Faster, Better Growth.
In this session, Smith.ai’s Head of Growth and Education, Maddy Martin, will draw on her 15 years of business development and digital marketing experience to pinpoint the primary ways most firms prematurely lose potential clients, and then she’ll provide 5 simple solutions to close more sales without increasing lead-generation costs.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please...
Here's a bonus episode for you! This episode is an excerpt from Joey Vitale’s session at the 2019 Law Firm Growth Summit: How to Create a Revenue-Generating Online Course for Your Firm Without the Hassle.
In this session, Joey Vitale discusses some of the biggest mistakes lawyers make when it comes to creating an online course and practical steps on how to avoid these mistakes. He gives expert advice about taking action and launching immediately instead of making sure that everything is perfect before we launch a course.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send...
Here's a bonus episode for you! This episode is an excerpt from Nalini Prasad’s session at the 2019 Law Firm Growth Summit: Staking Your Claim in the Local 3 Pack.
Nalini discussed the break down organic SEO and Local SEO - how are they different and what factors really contribute to each type of optimization.
Resources mentioned:
If you enjoyed this excerpt from previous Law Firm Growth Summit, then you don't want to miss the next one in less than two weeks, December 5-7, 2022!
Register for the 2022 Law Firm Growth Summit here: https://lawfirmgrowthsummit.com/podcast
Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/
To request a show topic, recommend a guest or ask a question for the show, please send an email to [email protected].
Connect with Moshe on:
Facebook - https://www.facebook.com/moshe.amsel
LinkedIn - https://www.linkedin.com/in/mosheamsel/
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